Combining the company's two flagship editors,
Wix Artificial Design Intelligence (ADI) and the classic Wix
Editor, the new Wix Editor provides a powerful and efficient
unified web creation and management experience
NEW
YORK, July 28, 2022 /PRNewswire/ -- Wix.com Ltd.
(Nasdaq: WIX), a leading global SaaS platform to create, manage and
grow an online presence, today announced the release of the new Wix
Editor. This offering brings together Wix ADI, the editor that
instantly designs tailored websites based on the users' intent and
design preferences, and the classic Wix Editor, which enables
limitless design possibilities, into one powerful solution for web
design. The new offering simplifies complex design capabilities and
enables all users, from self-creators to professional web
developers, designers, and agencies, to swiftly turn their web
creation visions into realities by providing a unique creation
experience paired with advanced AI features.
![The new Wix Editor provides one powerful and efficient unified web creation experience The new Wix Editor provides one powerful and efficient unified web creation experience](https://mma.prnewswire.com/media/1867432/Image_1.jpg)
The new offering personalizes the web creation process for each
users' intent. Wix ADI users now have the freedom of customization
the classic editor offers, and existing Wix Editor users now have
enhanced AI technology to help guide creation and design elements,
along with more flexibility and freedom of customization. From any
starting point of website creation, whether from a blank canvas,
pre-designed templates, or utilizing Wix's AI technology, all users
will have new advanced features, all in one efficient platform.
Users can work side-by-side with AI tools to create, customize and
update their online presence more swiftly and efficiently to keep
up with the ever-changing design trends and business climate.
"Our users' needs and intents are at the forefront of our
product development," said Avishai
Abrahami, Co-Founder and CEO of Wix. "I'm proud of our
dedicated team who has listened to our users' needs, predicted
trends, and worked to innovate the entire creation process, making
web design more rapid and intuitive to meet the online demands of
creators and business owners today. Our mission has always been to
be a platform where any type of user and any type of business can
create their dreams online, and the new Wix Editor helps to set the
stage for the future of creation."
"With the creation of the new Wix Editor, we wanted users to
have the feeling that a professional web designer is supporting
them during their creation process. Each aspect of this was built
to help guide users based on their intent and simplify the creation
process," said Oded Nachshon, Head
of Wix Editor. "This new offering aligns with the needs of today's
self-creators as well as professional users. The platform removes
barriers that generally complicate website building and enables
users to keep their site updated and on brand with the latest
technology."
Highlights of the new offering include:
- Quick creation with total editing freedom: Users
can quickly create tailor-made websites that align with their
brand. This provides users the ability to begin their design using
advanced technology and then continue with complete customization
and flexibility.
- Themed design kits for brand alignment: Users can create
their own theme or use pre-designed kits that include colors and
fonts that are wired to the site elements enabling customization of
their site theme to cohesively represent their brand across their
website. With a range of theme options like retro vibrant,
nostalgic, energetic or tech-savvy, users can play around with
different themes before committing to one, decide to customize
certain colors or fonts within the theme—or even decide to create
their own distinct brand.
- Sections for easy navigation: Sections are new
full-width customizable building blocks that allow users to divide
the page into meaningful content pieces. These help users
interact, arrange and navigate content within the page more
intuitively and work on one section at a time. Users can build
their own or choose from a variety of designed presets to create an
engaging and cohesive experience for visitors whether they come
from a desktop or mobile device.
- Section layout suggestions for design optimization: This
feature uses AI capabilities to identify the elements within the
section and their semantics. Then it suggests beautiful layouts
that serve the sections' business goals. This feature allows users
to update their pages' look or layout with ease and confidence,
without affecting existing content.
- Quick edit tool for content management: Users can skim
through all the elements in the section and change them on the
sidebar without touching the canvas. This allows users to update
content without worrying that it will accidentally move or change
an element that will impact the design.
The new Wix Editor experience is in its final stages of the
rollout and will gradually be available to all users.
Watch the launch video here.
About Wix.com Ltd.
Wix is a leading platform to create, manage and grow a digital
presence. What began as a website builder in 2006 is now a complete
platform providing users with enterprise-grade performance,
security and a reliable infrastructure. Offering a wide range of
commerce and business solutions, advanced SEO and marketing tools,
Wix enables users to have full ownership of their brand, their data
and their relationships with their customers. With a focus on
continuous innovation and delivery of new features and products,
anyone can build a powerful digital presence to fulfill their
dreams on Wix.
For more about Wix, please visit our Press Room.
Media Relations Contact: PR@wix.com
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SOURCE Wix.com Ltd.