Rhythm City to introduce users to artists
and music through social roleplay, virtual concerts, and mini-music
challenges
NEW
YORK, Jan. 30, 2023 /PRNewswire/ -- Warner
Music Group (NASDAQ: WMG), the global music and entertainment
company, announced the launch of Rhythm City, a first-of-its-kind
music-themed social roleplay experience on Roblox. Developed in
partnership with Gamefam, a leading gaming and content company
across metaverse platforms, Rhythm City will introduce users to
artists and music through social roleplay and provide them access
to a collection of digital items sold exclusively on Roblox.
"As our lives become increasingly digital, exciting
opportunities are opening up for artists and fans to engage and
interact", said Oana Ruxandra, Chief Digital Officer & EVP,
Business Development at WMG. "WMG is focused on facilitating the
foundations of these new experiences by building and experimenting
across evolving ecosystems. This partnership with Gamefam sees WMG
creating a place for artists and audiences to come together to
define and contextualize their communities within living
spaces."
To build Rhythm City, WMG worked with Gamefam to create a unique
experience that brings together key gaming elements with the magic
of music. Choosing from a variety of roles including music
producer, DJ, dancer, and many more, users will have the
opportunity to explore, dance, and bond with friends while enjoying
the world's hidden gems and competing in mini-music challenges. In
addition, Rhythm City will host virtual concerts and events
featuring select WMG artists.
"We are thrilled to have a chance to combine our passion for
developing authentic, highly-engaging metaverse content with our
love of music", said Joe Ferencz,
Founder and CEO at Gamefam. "WMG has been a brilliant partner in
pushing innovative strategies, and together with our expertise,
we've channeled that into production excellence creating a new
community for music lovers in the metaverse."
WMG has continuously built industry-leading experiences in
gaming and the metaverse through its groundbreaking partnerships
and one-of-a-kind events. Over the years, the company has brought
several of its artists to the Roblox platform including Twenty One
Pilots, Why Don't We, Ava Max,
David Guetta, and Royal Blood. With the launch of Rhythm City, WMG
continues their pursuit to push creative boundaries while providing
new tools and resources for artists to build and extend their fan
communities in this new digital era.
Rhythm City will be available to play and explore on the Roblox
platform on February 4, 2023 across
Android, iOS, Mac, Windows PC, and Xbox One.
To access Rhythm City, visit https://roblox.com/rhythmcity.
Access accompanying images here.
About Warner Music Group
With a legacy extending back
over 200 years, Warner Music Group (WMG) today brings together
artists, songwriters, and entrepreneurs that are moving
entertainment culture across the globe. Operating in more than 70
countries through a network of affiliates and licensees, WMG's
Recorded Music division includes renowned labels such as 300
Entertainment, Asylum, Atlantic, Big Beat, Canvasback, Elektra,
Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise,
Rhino, Roadrunner, Sire, Spinnin', Warner
Records, Warner Classics, and Warner Music Nashville. WMG's
music publishing arm, Warner Chappell
Music, has a catalog of over one million copyrights spanning
every musical genre, from the standards of the Great American
Songbook to the biggest hits of the 21st century. Warner Music
Group is also home to ADA, the independent artist and label
services company – as well as next gen artist services division
WMX, which includes consumer brands such as Songkick, the live
music app; EMP, the merchandise e-tailer; UPROXX, the youth culture
destination; and HipHopDX, the hip-hop music news site. In
addition, WMG counts storytelling powerhouse Warner Music
Entertainment and social media content creator IMGN among its many
brands. Follow WMG on Instagram, Twitter, LinkedIn, and Facebook.
About Gamefam
Gamefam, a leading metaverse game
developer and publisher that creates connected experiences with
gaming communities and well-known brands, is building the next
generation of pop culture franchises born from the metaverse. Our
mission is to create dynamic experiences for an amazing community
while we grow the next generation of super hit gaming and
entertainment franchises from within the metaverse. Gamefam
operates the largest network of games on Roblox with over 25
million daily game sessions and 115 million hours of engagement
each month across 30+ live games in the company's portfolio.
Gamefam's top franchises include Sonic Speed Simulator, Twilight
Daycare, Tower of Misery, Funky Friday, Ultra Power Tycoon,
Starving Artists, Hot Wheels Open World, Easy Obby, and Weapon
Fighting Simulator. The Gamefam experience also extends into
metaverse destinations including its operation of the three leading
Minecraft servers and development of Fortnite's top 40 maps. With
its headquarters in Los Angeles,
the Gamefam team combines the business and production expertise of
longtime brand experts and game industry professionals with the
metaverse's top creators. For more information, visit
https://gamefam.com.
Media Contacts:
For WMG
Anamarie Palios
anamarie.palios@wmg.com
For Gamefam
Michelle
Gray
michelle@gamefam.com
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SOURCE Warner Music Group Corp.