Versus Systems’ New Click Play Win Advertising Tool Supercharges Brand Awareness for Basketball Star Matt Barnes’ Men’s Grooming Company HUE for Every Man
October 21 2022 - 11:30AM
Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS)
announced today that its new Click Play Win interactive advertising
tool will amplify brand awareness for NBA Champion Matt Barnes’
premium men’s grooming company HUE for Every Man at the UCLA
Anderson Global Sports Business Forum in Los Angeles on October 21,
2022. This pioneering advertising campaign tool from Versus,
developed to drive brand engagement through rewarded gameplay,
seamlessly aligns with the ethos of the HUE for Every Man
brand.
For this engagement, posters for HUE for Every Man within
the Pauley Pavilion and on the scoreboard will feature a scannable
QR code that attendees can click, opting in to play a customized
version of Versus’ Swish basketball game for the chance to win a
free product with purchase of HUE for Every Man’s innovative
hair and skincare products. Following the campaign, the team
from HUE for Every Man will have the ability to access
consented first party data that provides a deeper understanding of
their products’ target audience and their preferences, empowering
the team to make more informed decisions.
“We are thrilled to work with basketball superstar Matt Barnes
and revolutionary CEO Jessica Estrada of HUE for Every Man as
we roll out our new Click Play Win advertising campaign tool,” said
Matthew Pierce, Founder and CEO of Versus Systems. “Working with
Jessica and Matt, we delivered a customized version of our Swish
basketball game featuring rewards from HUE for Every Man so
fans can interact with their innovative brand. Click Play Win
empowers companies like HUE for Every Man that are looking to
enhance their brand awareness in more personal, interactive
ways.”
“HUE for Every Man is a trailblazer in the men’s grooming
category, and our team is excited to be one of the first companies
to utilize the new Click Play Win tool in an advertising campaign,”
said Jessica Estrada, CEO and co-founder of HUE For Every Man.
“Versus has crafted a truly unique approach for building brand
awareness in a creative way and we look forward to seeing the
positive results from this engagement.”
About Versus Systems
Versus Systems Inc. is an engagement and rewards company that
makes live events, games, shows, and apps more fun to watch and
play. Versus adds interactive games, polling, trivia, predictive
elements, and other win conditions to existing entertainment -
whether in-venue or online - making the content more contextual,
personal, and rewarding. Versus works with world class sports
teams, leagues, venues, entertainment companies, and other content
creators to make engaging, rewarding experiences for fans all over
the world. For more information, please visit
www.versussystems.com or visit the official Versus
Systems YouTube channel.
About HUE For Every Man
HUE begins a new revolution for a truly innovative 21st century
approach to men’s hair and skin care. Our world is changing.
Cultures are blending to form the voice of a new
generation. HUE was developed in recognition of the rapidly
evolving cultural diversity in our world. We realized that men of
African, Asian, Latin, and Middle Eastern descent had specific hair
and skin care needs. However, while formulating and testing our
products we found that they are truly FOR EVERY MAN. For more
information, please visit:
https://www.hueforeveryman.com/.
Investor Contact:Cody Slach and Sophie
PearsonGateway Investor
Relations949-574-3860IR@versussystems.comorpress@versussystems.com
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