Trend Micro Study Reveals That Data and Identity Thefts Top Consumer Security-Worry List, But Many Admit to Poor Security
September 18 2006 - 10:01AM
PR Newswire (US)
Consumers Are Concerned About Data and Identity Theft With the Vast
Majority Banking and Shopping Online, Yet Many Have Not Taken
Adequate Security Measures to Protect Themselves CUPERTINO, Calif.,
Sept. 18 /PRNewswire-FirstCall/ -- Trend Micro, Incorporated
(NASDAQ:TMIC)(TSE:4704), a leader in antivirus and Internet content
security, today released findings from a study that reveals the
extent to which consumers in the United States fear identity and
data theft. In particular, the findings highlighted that the
majority of respondents do bank and shop online and many store
sensitive, personal or financial data on their laptops, however
almost one third of respondents admitted to not securing their
laptops against theft. With the busy lives that people nowadays
live, many carry laptops and other electronic devices with them,
and so new risks and concerns beyond traditional security threats
such as car theft and burglary, have emerged. According to the
study by Trend Micro, over a third of respondents are very worried
about data theft (32 percent) and identify theft (33 percent) in
the cyberspace, while only 14 percent of participating consumers
indicated that they are very worried about car theft. The study
also showed that 82 percent of respondents regularly make purchases
online with a credit/debit card, while 71 percent bank online. This
trend is a clear indication of an "on-the-go," ever busy lifestyle,
where technology plays a major role. Worryingly, around a third of
respondents (31 percent) admitted to not protecting their laptops
while almost 60 percent of participating consumers admitted to
storing sensitive or confidential information on them. Among those
consumers whose laptops are used to store sensitive information, a
quarter of them do not take any measures to secure their laptops.
Overall, the study indicated that while the majority of users were
aware of and concerned about security risks, a large group still
lack sufficient security measures to protect them from identity and
data fraud although they proactively conduct personal transactions
online. Also, only one third of the consumers that participated in
the survey (31 percent) indicated that they believe that retailers
are doing enough to protect them during online transactions. "It is
reassuring to see how many consumers are now actively aware of the
threats posed by computer related crime, but the large number of
laptop users still without security is greatly disturbing," said
Carol Carpenter, vice president, marketing, consumer products and
services, Trend Micro. "As laptop usage grows in-line with today's
Internet lifestyles, security-aware consumers are looking for
advanced security solutions that extend beyond their computers and
enable them to remotely protect themselves from data, identity
theft and fraud." Key findings include: -- Consumers are slightly
more likely to leave sensitive or confidential information on their
laptops (58%) than in their cars (55%). -- 58% of consumers store
sensitive or confidential information on their laptops. Among them:
- 84% store contact information (names, addresses, phone numbers,
etc.) on their laptops - 69% store personal digital content
(photos, videos, music, games, etc.) on their laptops - 63% store
bank/credit card information on their laptops -- Of those surveyed,
31% of consumers do not have their laptops protected. Among those
consumers who store sensitive information on their laptops, a
quarter of them do not take any measures to secure their laptops.
-- 82% of consumers reported that they regularly make purchases
online using bank cards. 71% of them reported that they conduct
online banking regularly. -- Close to half of the consumers would
purchase security software if it enabled them to remotely lock down
their laptops in the event that they are stolen. -- Only about a
quarter of the consumers believe that their current security
software on the laptop will adequately protect their sensitive
information from being used if their laptops were stolen. Trend
Micro helps consumers stay secure with its Trend Micro(TM) Internet
Security suite. The suite comprises the PC-cillin(TM) engine and
anti-malware protection and TrendSecure(TM) a security solution
purpose-built for computer- connected consumers. TrendSecure is
currently available in English and Japanese. Designed with improved
protections to combat malicious cyber-threats like rootkits,
spyware, phishing, spam, hackers, viruses, WiFi attacks, smartphone
threats and more, Trend Micro Internet Security suite offers active
computer users comprehensive security in an automated, easy-to-use
package whether they are on-the-go in cyberspace, or on-the-go in
the physical world. Additionally, users can further protect
themselves using the new TrendSecure component which offers Remote
File Lock(TM), enabling users to get on the Internet and remotely
lock down their private/financial files in the event their laptop
is lost or stolen. Transaction Guard(TM) uses a secret keyboard to
protect users' online transactions conducted at internet cafes or
public WiFi hotspots where keyloggers can potentially steal
passwords and other private information. Trend Micro Inc.'s "Stay
Connected. Be Protected." Sweepstakes Between 09/18/2006 and
11/30/2006, in North America, consumers who register with Trend
Micro either by downloading a trial version of the new Trend Micro
Internet Security, or upgrading to Trend Micro Internet Security or
purchasing the new Trend Micro Internet Security, will be entered
into Trend Micro's "Stay Connected. Be Protected" Sweepstakes.
Trend Micro will be giving away 5 Grand Prizes. Each Grand Prize
includes a high-perfomance, wireless-ready Dell(TM) Laptop AND a
$1,000 American Express gift card for an online shopping spree. For
further information please visit:
http://www.trendmicro.com/en/home/us/personal.htm or
http://www.trendsecure.com/subscription_info/subscription_info.php
. Survey Methodology: The survey was conducted online in August
2006 among U.S. consumers who are aged 18 and above, drive a car
and own a laptop for personal use. More than 700 consumers from
across the United States responded to the survey. About Trend
Micro, Inc. Trend Micro Incorporated is a pioneer in secure content
and threat management. Founded in 1988, Trend Micro provides
individuals and organizations of all sizes with award-winning
security software, hardware and services. With headquarters in
Tokyo and operations in more than 30 countries, Trend Micro
solutions are sold through corporate and value-added resellers and
service providers worldwide. For additional information and
evaluation copies of Trend Micro products and services, visit our
Web site at http://www.trendmicro.com/. NOTE: Trend Micro, the
t-ball logo, PC-cillin and TrendSecure are trademarks or registered
trademarks of Trend Micro Incorporated. All other company or
product names may be trademarks or registered trademarks of their
owners. DATASOURCE: Trend Micro, Inc. CONTACT: Michael Sweeny of
Trend Micro, +1-408-863-6384, or Web site:
http://www.trendmicro.com/
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