TradeStation Begins Transformation of TradeStation Strategy Network to a Rich Online Marketplace of Value-Added Trading Analysis
January 12 2011 - 7:40AM
TradeStation (Nasdaq:TRAD), the award-winning broker-dealer and
futures commission merchant, announced today the start of major
enhancements to TradeStation Strategy Network, which is hosted and
offered by its affiliate, TradeStation Technologies. These
enhancements, once fully completed, will transform TradeStation
Strategy Network to an "app store"-styled marketplace of trading
software strategies, trading indicators and other analysis tools
that are created by independent trading software developers to run
on TradeStation. This should offer TradeStation brokerage customers
hundreds of new tools they may incorporate in their trading
strategies and decision making.
Starting today, independent developers who offer their products
in the TradeStation Strategy Network marketplace will provide free
trials of those products to TradeStation customers, who can then
use those products, without risk or commitment of any kind, in
TradeStation's simulated trading environment. This means
TradeStation clients can now analyze, back-test, optimize and
automate strategies, and execute orders as "paper trades," getting
both the benefit of seeing firsthand how the product works and
whether it is right for them, while placing none of their capital
at risk. These free trials can be easily, quickly and
seamlessly downloaded and delivered directly to the customer's
TradeStation platform.
TradeStation Strategy Network also now has a new look and feel,
consolidating the pages of the site to make it easier for clients
to find the information they need to determine which products may
be right for them. To help people choose, TradeStation
Strategy Network has also added ratings or reviews from clients who
have already used the products.
Over the next few months, TradeStation Technologies expects to
release new updates to TradeStation Strategy Network that will
include more types of independent trading analysis products, such
as trading indicators and ShowMe® and PaintBar® graphical
analytics. The company also plans to expand TradeStation
Strategy Network's support for TradeStation's premium applications,
including its state-of-the-art RadarScreen® market scanning
product.
"Our planned new 'app store' format, which we expect to roll out
next quarter, will expand and deepen our TradeStation Strategy
Network offering, providing a vibrant, diversified marketplace of
trading tool products that can enrich our clients' TradeStation
experience and help support their decision making," said Salomon
Sredni, the CEO of TradeStation Group, TradeStation and
TradeStation Technologies' parent company. "The enhancements
announced today are an important step towards achieving that
goal."
For more information, visit our website
at http://strategynetwork.tradestation.com.
About TradeStation Group, Inc.
TradeStation Group, Inc. (Nasdaq:TRAD), through its principal
operating subsidiary, TradeStation Securities, Inc., offers
the TradeStation platform to the active trader and
certain institutional trader markets. TradeStation is an
electronic trading platform that offers state-of-the-art electronic
order execution and enables clients to design, test, optimize,
monitor and automate their own custom Equities, Options, Futures
and Forex trading strategies.
TradeStation Securities, Inc. (Member NYSE, FINRA, SIPC, DTCC,
OCC & NFA) is a licensed securities broker-dealer and a
registered futures commission merchant, and also a member of the
Boston Options Exchange, Chicago Board Options Exchange, Chicago
Stock Exchange, International Securities Exchange and NASDAQ OMX.
Its TradeStation Prime Services division, based in New
York, seeks to provide prime brokerage services to small and
mid-sized hedge funds and other firms. The company's technology
subsidiary, TradeStation Technologies, Inc., develops and offers
strategy trading software tools and subscription services. Its
London-based subsidiary, TradeStation Europe Limited, an
FSA-authorized brokerage firm, introduces UK and other European
accounts to TradeStation Securities.
Forward-Looking Statements – Issues, Uncertainties and
Risk Factors
This press release contains statements that are forward-looking
and are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. When used in this press
release, the words "will," "should," "expect(s)," "plans,"
"planned," "can," "steps toward," and similar expressions regarding
the release of updates, operation, or potential value or success of
TradeStation Strategy Network are intended to identify
forward-looking statements. All forward-looking statements
are based largely on current expectations and beliefs concerning
future events that are subject to substantial risks and
uncertainties. Actual results may differ materially from the
results herein suggested. Factors that may cause or contribute to
the various potential differences include, but are not limited to,
the following: There can be no assurance that many brokerage
customers will meaningfully utilize the TradeStation Strategy
Network, or, if they do, that such use will increase their trading
activities on TradeStation or that new customers will be attracted
to TradeStation because of TradeStation Strategy
Network. Please also see other issues, risks and uncertainties
indicated from time to time in the company's filings with the
Securities and Exchange Commission, including, but not limited to,
the company's Annual Report on Form 10-K for the fiscal year ended
December 31, 2009, its 2010 quarterly releases on Form 10-Q
and other SEC filings, and company press releases, conference calls
and public presentations or statements.
CONTACT: Loren Lopez
954-652-7011
llopez@tradestation.com
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