Thryv Hires Veteran Tech Marketer Tami Cannizzaro as Chief Marketing Officer
June 01 2022 - 9:00AM
Business Wire
Thryv Holdings, Inc. (NASDAQ:THRY) (“Thryv” or the “Company”),
the small business platform for growing small- to medium-sized
businesses (SMBs), today announced it has hired Tami Cannizzaro as
Chief Marketing Officer. With more than 20 years of experience
building tech companies into category leaders, Cannizzaro will play
a key role in Thryv’s growth strategy.
“Tami has a proven track record of driving new customers,
increased engagement, and revenue growth for major global
technology brands as well as emerging leaders in the category,”
said Joe Walsh, Chairman and CEO of Thryv. “She understands
customer needs and uses those insights to drive integrated
marketing programs that produce revenue growth.
“Her experience and approach are the perfect fit for Thryv as we
continue to accelerate our expansion.”
Cannizzaro most recently served as Vice President, Growth
Marketing at Forcepoint, where she was responsible for $75 million
marketing-generated pipeline. Previously, she was CMO at Comodo,
where she ramped per year net-new annual recurring revenue (ARR)
from 54 percent to more than 100 percent. She has built out
successful strategies and teams while leading marketing and demand
generation roles at CA Technologies, Oracle and eBay.
For the first part of her career, Cannizzaro worked in various
roles at IBM, including Executive Director of Marketing for the IBM
Social Business, where she supported revenue growth from $1 billion
to $2.5 billion in five years, and as Vice President of Marketing
for IBM Cloud, where she crafted a go-to-market strategy that
supported a $9 billion global revenue stream and cemented IBM as a
recognized leader in hybrid cloud computing.
“Thryv has already established a global presence and reputation
for making it easier to run and grow a small business, and I can’t
wait to build on that success,” said Cannizzaro. “I see so much
opportunity in SaaS, in the SMB space, and in Thryv’s product and
team. I’m excited to collaborate across Thryv to better understand
our buyers, drive demand and accelerate revenue.”
About Thryv Holdings, Inc.
Thryv Holdings, Inc. (NASDAQ:THRY) is a global software and
marketing services company that empowers small- to medium-sized
businesses (SMBs), franchises, and agencies to grow and modernize
their operations so they can compete and win in today’s economy.
Over 46,000 businesses use our award-winning SaaS platform, Thryv®,
to manage their end-to-end customer experience, which has helped
businesses across the U.S. and overseas grow their bottom line.
Thryv also manages digital and print presence for over 400,000
businesses, connecting these SMBs to local consumers via
proprietary local search portals and print directories. For more
information about Thryv Holdings, Inc., visit thryv.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220601005314/en/
Media Contact: Charity Lacey Gregory FCA Office:
619.368.4373 thryv@gregoryfca.com
Investor Contact: Cameron Lessard Thryv, Inc.
214.773.7022 cameron.lessard@thryv.com
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