Tims China Launches "Light Bagel Sandwich Lunch Box Series"
February 18 2025 - 3:03AM
TH International Limited (NASDAQ: THCH), the exclusive operator of
Tim Hortons coffee shops in China (“Tims China” or the “Company”)
today announced the launch of its "Light Bagel Sandwich Lunch Box
Series", enhancing its commitment to providing high-quality,
convenient coffee and warm, healthy food experiences. Centered
around a bagel sandwich + salad + coffee combination, this new
lunch offering targets urban consumers seeking convenient and
healthy meal options, tapping into a new trend in healthy
Western-style lunches.
[Tims China "Light Bagel Sandwich Lunch Box
Series"]
"Light Bagel Sandwich Lunch Box" Launches
Nationwide, Focusing on the Lunch Dining Experience
Starting February 18, the Light Bagel Sandwich
Lunch Box will be available at Tims China stores nationwide. The
three-piece set includes: a freshly toasted, warm bagel sandwich, a
fresh vegetable salad*, and a healthy beverage. The series offers
eight bagel sandwich varieties, five side dishes, and eleven
beverage options, allowing customers to customize combinations
according to their personal tastes and nutritional preferences.
With Tims’ "Chibaobao Card" 40% discount, prices
start from just RMB 25.8, offering both high nutritional value and
cost-effectiveness. Whether it's for office workers during lunch
breaks, post-workout nutrition, or sharing with friends and family,
the Lunch Box brings a delightful and convenient experience to
every customer.
Furthermore, the Lunch Box series caters to today’s
consumers' preference for "light and low-calorie" options. Every
ingredient has passed strict quality and calorie control, meeting
modern consumers' dual demands for flavorful and healthy. All
beverages adhere to our "5-Zero" commitment – no non-dairy creamer,
no artificial creamer, no hydrogenated vegetable oils, no trans
fats, and no instant tea powder – offering consumers more
transparency and reliability with their choices.
Reimagining Healthy Lunches: Bagel + Salad
+ Coffee
Moving away from traditional fast food combinations
of sandwiches, fries, and sodas, Tims China’s sandwiches feature
high-fiber bagels paired with premium proteins including chicken
breast, tuna, and beef. Options include the Avocado Chicken Bagel
Sandwich, Black Truffle Bacon Angus Bagel Sandwich, and the newly
introduced Teriyaki Chicken Thigh Bagel Sandwich. The salads
include seasonal fresh vegetables, while the beverage selection
includes Americano coffee and low-calorie lemon water, providing a
nutritionally balanced and satisfying yet light lunch option.
The Lunch Box's portable packaging is designed for
both dine-in and takeaway convenience, addressing the flexibility
that urban professionals need.
Yongchen Lu, CEO of Tims China,
commented: "We are delighted to introduce the Light Bagel Sandwich
Lunch Box Series, offering our customers new convenient and
delicious lunch options. This series marks a meaningful expansion
of Tims China's lunch menu. It delivers a fresh dining experience
to consumers, meeting a wide range of needs from fitness-focused
meals to light office lunches. I am excited about the market
potential of our new series."
Note:
*Salads are currently available in seven cities:
Beijing, Shanghai, Guangzhou, Shenzhen, Qingdao, Yangzhou, and
Hangzhou. Customers in other regions can enjoy a selection of
snack alternatives.
ABOUT TH INTERNATIONAL
LIMITED
TH International Limited (Nasdaq: THCH) (“Tims
China”) is the parent company of the exclusive master franchisee of
Tim Hortons coffee shops in mainland China, Hong Kong, and Macau.
Tims China was founded by Cartesian Capital Group and Tim Hortons
Restaurants International, a subsidiary of Restaurant Brands
International (TSX: QSR) (NYSE: QSR).
The company’s philosophy is rooted in
world-class execution and data-driven decision making and centered
around true local relevance, continuous innovation, genuine
community, and absolute convenience. For more information, please
visit https://www.timschina.com.
Contacts
Investor
RelationsIR@timschina.com or
Gemma.Bakx@cartesiangroup.com
Public
Relationspatty.yu@timschina.com
Follow @TimHortonsChina
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/4555dcdc-7d52-4946-8c08-4b0902a9d8dc
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