TechTarget Named a G2 Leader in Virtual Events and Marketing & Sales Intelligence
July 24 2024 - 1:47PM
Business Wire
The Company’s BrightTALK Virtual Events Platform recognized
for first time while its Priority Engine Intent Data platform
honored for intelligence leadership for the 19th consecutive
quarter
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced that
it has once again been named a leader in multiple recent quarterly
reports published by G2, a top industry destination where buyers go
to read and write authentic reviews about software products and
services.
TechTarget was named a Leader in the Overall Grid® Report for
Virtual Event Platforms – Summer 2024, in the Enterprise
Grid® Report for Sales Intelligence Software
– Summer 2024, and in the Enterprise Grid Report for
Marketing Account Intelligence Software – Summer 2024.
TechTarget’s Priority EngineTM has been recognized for an
incredible 19 consecutive quarters in the Enterprise Marketing and
Sales Intelligence categories. This marks the first time that the
Company’s BrightTALKTM platform has been named a leader in the
Virtual Event Platforms category.
Overall, G2 Grid Reports are released quarterly and compare
products in a given category based on reviews gathered from its
user community as well as data aggregated from online sources and
social networks. Products in the Leader quadrant are “rated highly
by G2 users and have substantial market presence scores.”
This recognition is directly based on the success B2B Enterprise
Technology customers are having across TechTarget’s extensive
portfolio of data products, in-depth engagement services, and
marketing & sales acceleration offerings. High satisfaction
scores are indicative of the continuous value and return they get
from our unique and powerful set of solutions:
- Unique in the market, BrightTALK’s audience-first model ensures
that customers are not just using a high-tech platform but tapping
into a uniquely powerful source of active demand. Both extensible
and optimally automated, and with highly streamlined registration,
the platform helps customers maximize engagement and conversion at
every step.
- Priority Engine provides customers with direct access to
TechTarget’s unique, proprietary Prospect-Level IntentTM Data
delivering deep insights into the behaviors of its highly valuable
audiences. This provides essential fuel for B2B sales &
marketing teams to identify and effectively engage the right buyers
in the right context to achieve significantly better outcomes.
“We are extremely pleased to earn such strong validation from
our customers in these very important areas,” said Michael Cotoia,
Chief Executive Officer, TechTarget. “Our suite of data-driven
products and solutions help marketers and sellers find and engage
buyers with speed, precision and confidence. They are enabling
customers to achieve new levels of performance across events,
demand generation, ABM, sales prospecting, channel enablement and
more.”
Being named a Leader by G2 is the latest industry recognition
for TechTarget in these important areas. The Company was also named
a leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023
and in May, its BrightTALK platform won a 2024 CODiE Award for Best
Event Technology Platform.
For more information on TechTarget customer success, visit
www.techtarget.com/customer-success/.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2024 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine,
Prospect-Level Intent and BrightTALK are trademarks of TechTarget.
All other trademarks are the property of their respective
owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240724019250/en/
Garrett Mann Vice President of Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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