TechTarget Named a Global Leader in Account-Based Marketing in New Report from Independent Analyst Firm Research In Action
June 10 2021 - 3:03PM
Business Wire
The Company ranked #1 in customer satisfaction of all vendors
profiled and achieved top ranks for innovation and breadth of
solution
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced that
it has been recognized as a global leader in Account-Based
Marketing (ABM) by Research In Action, a leading independent
analyst firm based in Europe. According to Research In Action’s
2021 Vendor Selection Matrix™ – Account-Based Marketing report,
TechTarget is the top global ABM vendor exclusively serving
enterprise technology. The Company received high marks across the
board, including the top ranks for innovation and breadth of
solution and the #1 customer recommendation rating for all vendors
profiled.
“In the near future, B2B marketing will end up being 100%
account-based in its digital marketing, informed and optimized by
data collected about those accounts,” said Peter O’Neill, Research
Director, Research In Action GmbH. “Centered around its core ABM
product, Priority EngineTM, TechTarget is a true end-to-end ABM
provider with Global Scale. With expanding software and a
comprehensive suite of ABM services, they are a recognized market
leader with the resources to continue that success in a high-growth
market.”
Research In Action is a leading analyst firm based in Germany
that studies and provides independent insights on strategy,
investments and innovation in technology, sales and marketing. The
Vendor Selection Matrix is a primarily survey-based methodology for
vendor evaluation where 62.5% of the evaluation is based on a
survey of decision makers and 37.5% on analyst point-of-view,
industry knowledge and comprehensive research - including in-depth
interviews with vendors and their customers. This approach is one
of the key differentiators of Research In Action in market
research. For the current ABM Vendor Selection Matrix, Research In
Action interviewed 1,500 marketing and business decision-makers
with budget responsibility in enterprises globally to select the
top 15 vendors based on product, company and service quality.
“Helping our customers all over the world achieve success is in
account-based marketing is a top priority for TechTarget,” said
Michael Cotoia, Chief Executive Officer, TechTarget. “We are
honored to be recognized as a global leader in ABM by Research In
Action and we couldn’t be more proud to achieve such outstanding
customer satisfaction ratings.”
Based on the strength of Priority Engine, its SaaS-based account
and prospect-level intent data platform, combined with a robust set
of managed ABM services, TechTarget delivers breakthrough outcomes
for its customers through better data and better execution. To
learn more about TechTarget’s ABM strategy and execution
capabilities, download the 2021 Vendor Selection Matrix –
Account-Based Marketing report.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
Enterprise Strategy Group (ESG) is a division of TechTarget and
BrightTALK Limited is a wholly-owned subsidiary of TechTarget.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Phoenix, San Francisco, Singapore and Sydney. For more
information, visit techtarget.com and follow us on Twitter
@TechTarget.
(C) 2021 TechTarget, Inc. All rights reserved. TechTarget, the
TechTarget logo and ESG are registered trademarks and BrightTALK,
Enterprise Strategy Group and Priority Engine are trademarks of
TechTarget. Vendor Selection Matrix is trademark of Research In
Action GmbH. All other trademarks are the property of their
respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210610005889/en/
Garrett Mann Director of Corporate Communications TechTarget,
Inc. 617-431-9371 gmann@techtarget.com
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From Sep 2024 to Oct 2024
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From Oct 2023 to Oct 2024