TechTarget Launches SearchITOperations.com as an Independent Resource for Enterprise Buyers Deploying Next-Generation Applica...
June 07 2016 - 2:35PM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ:TTGT) today
launched SearchITOperations.com™, a website designed to provide
independent guidance, case studies and tips to help enterprise
technology buyers make well-informed decisions around deploying and
managing next-generation architectures.
The movement toward DevOps and Agile software development has
surfaced new challenges for companies when deploying applications
across complex, hybrid-cloud enterprise environments. Data center
managers must address new considerations for providing scalable,
flexible infrastructure to meet development needs while also
implementing appropriate automation and monitoring layers to
support their most critical workloads. SearchITOperations.com will
provide in-depth coverage to help organizations respond to the
operational requirements of DevOps and Agile development at
enterprise scale. Coverage also includes hybrid and multi-cloud
management and the operational impact of containers, microservices
and event-driven computing, key components of next-generation
application architectures.
“In the last few years we have seen a growing interest in DevOps
practices among our development communities, including:
SearchSoftwareQuality.com™, SearchSOA.com™ and TheServerSide.com™.
We are witnessing a tipping point in the market where the
operational impact of this development shift is causing significant
strain on enterprise adoption,” said Rebecca Kitchens, Senior Vice
President and Group Publisher at TechTarget. “TechTarget has a long
history of delivering content to enterprise operations teams around
provisioning, management and monitoring of systems. This site is a
natural evolution toward serving the information need of enterprise
buyers in today’s changing landscape of hybrid/multi-cloud
environments with applications built outside traditional
development practices.”
SearchITOperations.com joins TechTarget’s network of 140+
technology-specific communities supplying important information and
monitoring buyer engagement with content across over 5,500 taxonomy
terms. This platform provides rich first-party purchase intent data
that identifies accounts in active research mode for current
projects, serving as a critical source to technology vendors who
need to identify and influence prospects for their solutions.
Beyond serving as a rich information source for buyers,
SearchITOperations.com will be an important marketing channel for
vendors in this space. Furthermore, TechTarget's IT Deal Alert
Priority Engine™ intent data platform and IT Deal Alert™ Qualified
Sales Opportunities profiles will help vendors prioritize accounts
with projects and identify revenue opportunities they may otherwise
miss.
“The IT operations/DevOps meme has captured IT almost as quickly
as that of the cloud; the challenge is how to properly manage and
operationalize this new paradigm in enterprise-level deployments,”
said Geeta Sachdev, Chief Marketing Officer at VMTurbo, a launch
sponsor of the site. “At VMTurbo we've found a sweet spot helping
customers bridge the divide between various IT silos, and such a
challenge needs a media partner that can identify early adopters
with projects and not just bandwagon followers of marketing 'buzz
terms.' TechTarget is the best company to identify active projects
and we are excited to participate in SearchITOperations.com as it
will help us find organizations feeling this pain.”
About TechTarget
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for
serious technology buyers researching and making enterprise
technology decisions. Our extensive global network of online and
social media, powered by TechTarget’s Activity Intelligence™
platform, allows technology sales and marketing teams to leverage
real-time purchase intent data to more intelligently engage
technology buyers and prioritize follow-up based on active
projects, technical priorities and business needs. With more than
140 highly targeted technology-specific websites and a wide
selection of custom advertising, branding, lead generation and
sales enablement solutions, TechTarget delivers unparalleled reach
and innovative opportunities to drive technology sales and
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati,
London, Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us
@TechTarget.
(C) 2016 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and Activity
Intelligence, SearchITOperations.com, SearchSoftwareQuality.com,
SearchSOA.com, TheServerSide.com, IT Deal Alert and Priority Engine
are trademarks of TechTarget. All other trademarks are the property
of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20160607006578/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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