New Synacor Ad Products Power Improved Monetization
May 01 2018 - 8:30AM
Business Wire
RefleX Product Suite Available for Premium
Publisher Partners with Proven Ability to Drive Revenue and
Engagement
Synacor (Nasdaq:SYNC) today announced the availability of
RefleX, a new suite of video, display and native monetization
products that span the full spectrum of desktop, tablet and
smartphone devices. RefleX products will run on the portal
properties Synacor operates for leading internet service providers
and consumer electronic companies and are also available for
Synacor’s premium publisher partners.
The new RefleX products include both video and non-video formats
and deliver an attractive balance of user engagement and
monetization. Synacor tested several RefleX video-enabled content
and monetization units on select portal properties, demonstrating
its larger video formats could nearly double revenue-per-thousand
impressions (RPM) over traditional formats. In addition, the tests
demonstrated that RefleX Adhesion, a unit that adheres to the top
or bottom of a page, dramatically increased mobile ad revenues.
Based on this success, Synacor is expanding deployment of these
units to publishers eager to take advantage of its full suite of
new products.
Synacor helps publishers dynamically target different audiences
by matching contextually relevant content to the right user across
multiple devices. Publishers can also leverage Synacor’s demand
facilitation services to connect premium advertisers and brands
with their audiences on brand safe sites.
The new RefleX suite’s adaptive configurations deliver
versatility with products that include:
- Platinum Video: A large, engaging video
player that sits above site content for guaranteed views.
- In-line Video or Display: Native ad
unit that appears in-line with Synacor curated content or original
publisher content.
- Docked: Compelling display unit with
unique content to drive engagement.
- Adhesion: Mobile or desktop unit that
adheres to the top or bottom of a page improving the user
experience without sacrificing ad quality.
“What truly separates Synacor’s publisher solutions from most
other digital advertising companies is that at our core we are a
publisher ourselves. We design, operate and monetize consumer
portals for leading ISP and consumer electronics companies. This
provides us with unique insights into the needs of other premium
publishers,” said Ron Bernstein, Senior Vice President, Ad Sales
and Operations at Synacor. “We’re excited to help drive additional
monetization for our publisher partners with the proven RefleX
suite.”
About Synacor’s Media Solutions
Synacor (Nasdaq:SYNC) is the trusted technology development,
multiplatform services and revenue partner for video, internet and
communications providers, device manufacturers, governments and
enterprises delivering managed portals, advertising solutions,
email and collaboration platforms, and cloud-based identity
management. Synacor Media works with hundreds of publishers to
deliver brand-safe monetization that leverages its scale, premium
brands, and programmatic tech across desktop and mobile. Synacor
connects its buy-side and sell-side partners to create
personalized, relevant, and meaningful experiences for
consumers.www.synacor.com
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version on businesswire.com: https://www.businesswire.com/news/home/20180501005099/en/
SynacorMatt Wolfrom, 716-362-3880VP, Corporate
CommunicationsMatt.Wolfrom@synacor.com
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