SurveyMonkey Launches AI-Powered Brand and Industry Tracking Solutions to Provide a More Agile Approach to Market Research
April 13 2021 - 9:00AM
SurveyMonkey (Nasdaq: SVMK), a leader in agile software solutions
for market research, customer experience, and survey feedback,
today announced the availability of SurveyMonkey Brand Tracker and
SurveyMonkey Industry Tracker, two new solutions that enable brands
and financial services firms to continuously monitor shifts in
market perception and quickly react to fuel growth. Digital
transformation, the onset of the pandemic, and rapidly changing
buyer behavior have accelerated the pace of change in business so
much that traditional market research firms are unable to provide
the same value they once did. SurveyMonkey’s latest tracker
offerings use technology to deliver always-on insights that help
organizations win in hypercompetitive markets.
SurveyMonkey Market Research Solutions allow researchers and
finance professionals to gather proprietary data on-demand from
over 144 million respondents globally. SurveyMonkey Brand Tracker
and SurveyMonkey Industry Tracker use robust AI and machine
learning capabilities to make it easy to launch
methodologically-sound trackers, monitor industry and brand
performance, and uncover business-changing insights at a fraction
of the time and cost of traditional agencies. The technology paired
with SurveyMonkey’s Expert Services team enables a flexible
delivery model that provides the right level of service to meet
each organization’s unique needs without the overhead cost or
extended timelines of agencies.
SurveyMonkey Brand Tracker enables companies to continuously
measure brand performance, including tracking behavior trends and
consumer habits across multiple markets, assessing campaign
effectiveness, and conducting competitive analysis. The Brand
Tracker uses technology to make it even easier for organizations to
deploy one of the most valuable use cases for brands already
running agile market research with SurveyMonkey Market Research
Solutions. Leading sustainable footwear and apparel brand Allbirds
relies on the solution to run timely surveys on-demand at a
fraction of the cost of their previous agency. Instead of receiving
quarterly reports produced by a third party, Allbirds uses Market
Research Solutions to continuously monitor its brand health in key
markets, collecting more than 14,000 responses each year. Prior to
entering a new market, Allbirds also runs studies to establish
baseline brand awareness, understand how local consumer segments
perceive the brand, and identify what people expect to pay for
their products in that area.
“Brand awareness is a key component of our growth and expansion
strategy. It’s critical we have an up-to-date understanding of our
public perception and marketing funnel metrics at all times to
understand our existing customers and identify new opportunities,”
said Jen Jammalamadaka, associate director, global brand marketing
at Allbirds. “SurveyMonkey’s technology empowers our teams to get
the business-driving insights we need to make informed decisions
quickly.”
SurveyMonkey Industry Tracker allows investment and finance
research professionals to understand changing market dynamics.
Traditional financial reports and alternative data (like
transaction data) are often either not proprietary or not timely.
To understand rapidly changing buyer preferences and competitive
dynamics, SurveyMonkey Industry Tracker offers an agile approach to
monitor industries and surface timely insights. It allows
researchers to measure shifts in consumer and buyer sentiment and
preference—such as monitoring changes in gym membership and
e-commerce vs. in-person shopping—and assess the competitive
landscape quickly and as often as they require. The proprietary
insight gained through an Industry Tracker equips finance research
professionals to make stronger strategic investment decisions and
stay ahead of the competition.
“COVID-19 accelerated an existing trend of digital-first
research to keep up with rapid changes in buyer demands and
competitive dynamics. We saw market perception shift dramatically
many times last year and not on the schedule a traditional research
agency provides reports,” said Priyanka Carr, general manager of
Market Research Solutions at SurveyMonkey. “We’re thrilled to
launch SurveyMonkey Brand Tracker and SurveyMonkey Industry
Tracker. These two solutions show the growing value of replacing
slow agencies with agile technology that delivers insights
on-demand, allowing businesses to rapidly react and adapt.”
Key product features of both SurveyMonkey Brand Tracker and
SurveyMonkey Industry Tracker include:
- Longitudinal Research Platform: Access to an
always-on statistical analysis platform, where users can easily
compare brand funnel metrics wave-over-wave and measure what
changed, when, and why.
- AI-Powered Insights: Users don’t have to
manually sift through hundreds of filters to discover hidden
insights. AI-powered insights instantly serve up statistically
significant wave-over-wave changes to key metrics such as category
perception and brand usage, highlighting the demographic and
behavioral segments that shift the most.
- Expert Services: SurveyMonkey’s team of
research experts will help customize the trackers according to
specific needs and in line with industry-proven methodology. The
team is available for users who need to scale programs globally or
dig deeper into data.
- Data Consistency: SurveyMonkey uses the same
quality data sources and demographic balancing each wave, excluding
respondents from prior waves, so users can be confident their
results are accurate and representative.
- Custom Dashboards: Users can create custom
dashboards with advanced data visualizations that they can share
with their teams and other stakeholders to drive decision-making
throughout the organization. The dashboards allow users to combine
data from multiple markets, tailor the visualizations, and
personalize the commentary. Dashboards can be shared with a
password-protected link or exported into presentation-ready
formats.
Brand Tracker and Industry Tracker are now available as the
latest agile solutions offered as part of SurveyMonkey Market
Research Solutions.
To learn more about SurveyMonkey Brand Tracker please visit:
https://www.surveymonkey.com/market-research/solutions/brand-tracker
To learn more about SurveyMonkey Industry Tracker please visit:
https://www.surveymonkey.com/market-research/solutions/industry-tracker
About SurveyMonkey Market Research
SolutionsSurveyMonkey Market Research Solutions make it
easy to collect quality data from a target audience, fast. The
on-demand market research offerings include flexible surveys, the
integrated SurveyMonkey Audience panel that provides instant access
to 144+ million respondents worldwide, automated solutions with
built-in methodology and AI-Powered Insights, and research services
like survey design, translations, and reporting. Companies like
IBM, Allbirds, Chime, and Spectrum Equity use SurveyMonkey Market
Research Solutions for a variety of market research use cases,
including market sizing, brand tracking, ad testing, customer
profiling, product development, content marketing, investment
research, and more.
About SurveyMonkeySurveyMonkey is a leader in
agile software solutions for customer experience, market research,
and survey feedback. The company’s platform empowers more than 20
million active users to analyze and act on feedback from employees,
customers, website and app users, and market research respondents.
SurveyMonkey’s products, enterprise solutions, and integrations
enable more than 345,000 organizations to deliver better customer
experiences, increase employee retention, and unlock growth and
innovation. Ultimately, SurveyMonkey's vision is to raise the bar
for human experiences by amplifying individual voices.
Media Contact:pr@surveymonkey.com
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