Dunkin’ Branded Masks Created in Collaboration with BAMKO® Raise over $61,000 for The Dunkin’ Joy in Childhood Foundatio...
August 06 2020 - 3:17PM
In June, Dunkin’, BAMKO®, a branded merchandise agency, and Jones
Knowles Ritchie (JKR), a design-led creative agency, teamed
up to create a limited edition series of Dunkin’ branded face masks
to keep fans covered, raising over $61,000 and counting for the
Dunkin’ Joy in Childhood Foundation, supporting health and hunger
relief for children in underserved communities*. The masks have
been met with customer excitement, with a limited supply remaining
on Shopdunkin.com.
The masks retail for $10 (plus applicable tax
and shipping), with $3 from the sale of each mask donated to the
Dunkin’ Joy in Childhood Foundation. BAMKO® and Dunkin’
collaborated with the goal of raising funds for an important cause
while promoting responsible mask wearing with their fun, colorful
designs.
“We heard from our fans on social that there was
a desire for both self-expression and brand love as they adapted to
the new normal. We created five Dunkin’-inspired mask designs with
this in mind and encourage our fans to continue the best practice
of mask wearing in a way that spreads joy,” said Drayton Martin, VP
Brand Stewardship for Dunkin’. “This sort of creative and
out-of-the-box thinking that aligns with the values we hold so dear
is why BAMKO® and JKR have been such great teams to collaborate
with over the years.”
“We’ve found ourselves in a profound moment as a
society. The challenge of finding ways to step up and do good
during trying times energizes the team here at BAMKO®,” said BAMKO®
Chief Operating Officer Jake Himelstein. “Dunkin’ has seen that
this moment offers us an opportunity to promote responsible habits
in a new normal, spread joy to children, and have some fun in the
process.”
Masks are on sale at ShopDunkin.com until August
31, 2020, or while supplies last, with a limited quantity currently
remaining.
The Dunkin’ Joy in Childhood Foundation brings
the simple joys of childhood to kids battling hunger or illness.
More information can be found at bringjoy.org.
*Donations will be made until August 31st, or
while supplies last
About Superior Group of Companies, Inc.
(SGC):
Superior Group of Companies®, formerly Superior
Uniform Group, established in 1920, is a combination of companies
that help our customers unlock the power of their brands by
creating extraordinary brand experiences for their employees and
customers. We provide customized support for each of our divisions
through our shared services model.
BAMKO® is the signature promotional product
and branded merchandise arm of Superior Group of Companies®. We
provide unique custom branding, design, sourcing, and marketing
solutions to some of the world’s most successful brands.
Visit www.BAMKO.net for more information.
Contact:
Joshua White
SVP Strategic Partnerships
BAMKO
(310) 470-5859
-OR-
Hala Elsherbini
Three Part Advisors
(214) 442-0016
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