Wilde previously held the role of Head of Growth at Wavemaker
UK while Herbertson spearheaded commercial innovation at both
Astus and Dentsu
LONDON, Feb. 6, 2024 /PRNewswire/ -- Stagwell
(NASDAQ: STGW) media agency, Assembly, announced today the
appointment of James Wilde as Head
of Growth & Marketing and Lizzy
Herbertson as Commercial Director in Europe, effective immediately. The strategic
appointments are poised to shape the company's growth trajectory,
fuel a wave of innovation, and elevate client experience throughout
the region.
Wilde will lead new business development and marketing,
harnessing the power of Assembly's digital-born capabilities to
enhance the agency's brand portfolio across Europe. He brings a wealth of experience in
driving growth and exceptional client leadership. Wilde joins
Assembly from Wavemaker UK, where he held the position of Head of
Growth. He has achieved unparalleled success in client
acquisition and retention across a variety of sectors including
retail, luxury, transportation and governmental services – working
with brands such as Transport for London, William
Hill, and Trainline.
As Commercial Director in Europe, Herbertson's role will center around
building strong commercial and business operation models for our
clients, strengthening strategic partnerships and investments, and
through innovative new ways of working, delivering incremental
business outcomes. Prior to Assembly, Herbertson served as the
International Agency and Client Lead at Astus and has created UK
and Global commercial and engagement strategies at Dentsu.
Herbertson has led global client media investments, working with
blue-chip brands such as Reckitt Benckiser and One Kraft Heinz.
"I'm delighted to welcome Lizzy and James to Assembly as we are
well-positioned to win well and win big – redefining brand
performance for our clients. James is an exceptional leader with a
proven record of growth know-how and outstanding client
leadership," said Matt Adams,
Assembly Europe CEO. "And Lizzy's remarkable business acumen and
impressive track record of commercial success will make her an
invaluable asset to our team. We are thrilled to have them both on
board to supercharge growth in the European market."
ABOUT ASSEMBLY EUROPE
Assembly is a leading global omnichannel media agency, operating
in 26 offices worldwide. Our Europe headquarters in London serves as a dynamic regional hub, with
presence in Paris, Milan, Amsterdam, Hamburg, Warsaw, Barcelona, Madrid, Copenhagen, and Tel
Aviv. With a team of over 400 experts specializing in
omnichannel strategies, digital brand and performance, e-commerce,
data science, and sustainability, we are committed to finding the
change that fuels growth for the world's top brands. As a trusted
strategic partner, our collaborations have predominantly centered
around renowned brands in the spheres of luxury, fashion, beauty,
retail, and technology. Assembly is honoured to be named one of the
few recipients of the prestigious Google Premier Partner of the
Year 2023. Our work is powered by our proprietary in-house
technology solution, STAGE, and supported by our global talent base
of over 1,700 professionals. Assembly is a proud member of
Stagwell, the challenger network built to transform marketing. For
more information, visit assemblyglobal.com.
Media Relations Contact:
Jess Santini, VP, Global
Marketing
jess.santini@assemblyglobal.com
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