Sunplus, One of Asia's Leading IC Suppliers, to Use SRS Audio Technologies in New Chipsets Manufactured for TV's and Portable De
January 08 2008 - 8:00AM
PR Newswire (US)
- SRS Labs signs new deal with Sunplus, a global IC supplier, to
license four key SRS audio enhancement technologies for use in
various chipsets SANTA ANA, Calif., Jan 8 /PRNewswire-FirstCall/ --
SRS Labs, Inc. (NASDAQ:SRSL), a leading provider of surround sound,
audio enhancement and voice processing technologies, announced
today that Sunplus Technology, one of the largest global suppliers
of integrated circuits for consumer electronics products, has
chosen SRS Labs as their audio enhancement provider. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) The
licensing deal with Sunplus is for use of four SRS technologies --
SRS TruSurround XT(R), SRS TruSurround HD(TM), SRS Headphone
360(TM) and SRS Mobile HD(TM) -- into a wide range of IC's that
will be used in TV's and portable devices from various
manufacturers throughout the world. This relationship with Sunplus
allows SRS Labs a tremendous opportunity to penetrate the portable
DVD and media player markets, while further expanding its reach
with TV manufacturers. "We are very excited to be working with SRS
Labs and to enter into this new partnership," says Mr. Eugene Wang,
the Product Marketing Director of Sunplus. "SRS technologies
provide a superior quality audio experience and are ideally suited
for a wide range of feature-rich products. Moreover, SRS
technologies can be easily implemented into our chipsets, providing
a flexible medium for our clients to integrate these enhancements
into their products, such as portable DVD players, media players
and TVs. Sunplus SPV7100 is the first state-of-the-art TV SoC
single chip to have SRS technologies embedded. We believe Sunplus'
advanced audio/video multimedia capabilities combine with SRS audio
technologies to offer feature-rich, performance-driven high-audio
quality products to the market." Each SRS audio technology offers a
variety of features and benefits depending on the type of product
it is integrated into. For example: For Portable Devices: -- SRS
Headphone 360(TM) enables an accurate surround sound headphone
experience over standard stereo headphones or earbuds. Users enjoy
an immersive surround sound experience from surround-encoded or
discrete multi-channel audio sources. -- SRS Mobile HD(TM) is a
total audio enhancement solution that enables portable products to
deliver immersive 3D audio from stereo music content and compelling
surround sound for the exploding mobile TV market. For Televisions:
-- SRS TruSurround XT(R), the leading virtual surround sound
technology, processes any multichannel audio source to create a
realistic surround sound experience over a two-speaker playback
system. Users also enjoy maximum bass, improved dialog clarity, and
the broadest listening "sweet spot." -- SRS TruSurround HD(TM)
processes any multichannel audio source to create compelling
virtual surround sound from 2.0 to 3.1 speaker configurations.
Users also enjoy realistic clarity from high frequencies, maximum
bass, improved dialog clarity, and the broadest listening "sweet
spot." "SRS Labs is pleased to welcome Sunplus into our platform
partner program," said Ricky Wong, Regional Sales Director, Greater
China Region for SRS Labs. "Sunplus brings with them years of
experience in producing innovative IC solutions as well as a
growing list of high-volume customers who are eager to
differentiate their designs using our audio processing
technologies. We look forward to working with them to provide their
customers with superior quality solutions." About SRS Labs, Inc.
SRS Labs is a leader in audio signal processing for consumer
electronics. Founded in 1993, SRS Labs holds 129 worldwide patents,
with another 34 pending, for advanced audio, voice and surround
sound technologies that optimize and improve the listening
experience through techniques based on research into the human
auditory system. Through partnerships with leading global
manufacturers and semiconductor and software partners, over one
billion products have shipped worldwide utilizing SRS audio
technologies, primarily from one of three main technology families,
SRS WOW(R), SRS TruSurround(R) and SRS Circle Surround(R). SRS Labs
audio and voice processing provides the best possible sound from
all content and in every environment including HDTVs, mobile
phones, portable media devices, A/V components, PCs and automotive
entertainment. And with 38 percent of the 58 million flat panel
televisions shipped in 2006 featuring SRS audio processing, SRS
Labs is the de-facto standard of HDTV audio processing.
Additionally, SRS Labs surround sound solutions provide the
professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. For more
information, visit http://www.srslabs.com/ http://www.srslabs.com/
About Sunplus Sunplus Group, headed by Sunplus Technology Company
Limited established in 1990, is devoted in IC design for electrical
consumer applications. Sunplus offers not only IC design but also
system solutions to maximize customers' benefits by differentiating
each design. Sunplus' reusable IPs such as audio/video,
microprocessor and digital signal processor technologies are
applied to numerous IC solutions for multimedia home applications
and ASICs that contributed to our quality life. Due to the
expansion of business scope, Sunplus split its BUs into several
fabless IC design companies in 2006. The LCD IC business was
spun-off into Orise Technology Co., Ltd.; the Controller
&Peripheral BU was transferred into Sunplus Innovation
Technology Inc.; the Personal Entertainment BU and Advanced BU were
spun-off into Sunplus mMobile Inc. The parent company, Sunplus
Technology, keeps working on Home Entertainment IC solutions such
as VCD/DVD, DVR, DVB, LCD TV and DTV. For more information, please
visit the Sunplus website: http://www.sunplus.com/. Except for
historical information contained in this release, statements in
this release, including those by Mr. Wong, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events
that are based on management's belief, as well as assumptions made
by, and information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc., Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, ; or, media, Jim Noyd of Noyd Communications Inc.,
+1-310-374-8100, , for SRS Labs, Inc. Web site:
http://www.srslabs.com/ http://www.sunplus.com/
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