SRS Named Most Widely Employed Enhanced Stereo Process in The World; New Audio Chip Market Report Ranks SRS Labs Number One Cons
September 13 2006 - 3:34PM
Business Wire
SRS Labs, Inc. (NASDAQ:SRSL), the leading provider of surround
sound, audio enhancement and voice technologies, today announced
its audio enhancement technologies are the most widely employed
enhanced stereo process in the world. The June 2006 Forward
Concepts research report titled "2005 Audio Chip Markets: The
Foundation of Multimedia" report concluded this and has also ranked
SRS Labs as the number one audio post-processing enhancement
product supplier based on revenue. The Forward Concepts report
states, "SRS Labs processing techniques have a number of virtues
that seem likely to recommend them in the marketplace for some time
to come. They are relatively simple and straightforward, require
little processing power in digital implementations, and produce
fairly consistent effects across a range of transducers." "SRS
pioneered stereo audio enhancements for consumer electronics
products and thus has extensive experience in the application of
post processing in challenging audio product designs including flat
panel TVs, car head units, MP3 players and mobile phones," said
Will Strauss, president of Forward Concepts and editor and
contributor of the "Audio Chip Markets" report. "As a result, SRS
has been quite successful in attracting the world's leading product
makers as licensees and has become the most widely employed
enhanced stereo process provider in the world." SRS WOW, SRS Labs'
leading stereo and bass enhancement technology, has shipped in over
1 billion products including Microsoft's Windows Media Players,
flat panel TVs, AV receivers, MP3 players, notebook PCs, car audio
head units and iPod speaker cradles. In mobile phones alone, SRS
WOW has shipped in more than 16 million handsets, a fact often
overlooked by the industry because SRS Labs' mobile phone licensees
have strict confidentiality requirements as they are among the
world's leading handset makers. SRS WOW's popularity began with its
initial use in Microsoft's Windows Media Player 7 in the year 2000.
Today the technology is used by consumer product and mobile phone
handset makers to help tune the audio quality of the product by
compensating for the small speakers, tiny earbud headphones and
compact handset designs. The technology is easy-to-implement and
requires minimal processing power and memory - a key deciding
factor for low-power product designs. "We are extremely proud of
this landmark achievement and are pleased that over the past
several years we've been able to supplement the growth of our
traditional home entertainment licensing business by adding revenue
streams from the PC, MP3 player, automotive and mobile phone
market," said Tom Yuen, chairman and CEO at SRS Labs. "Our success
in delivering superior audio enhancements to the television, MP3
player and mobile phone markets has placed us in a unique position
to fully understand and deliver solutions for the growing mobile
phone and mobile TV markets." Expanding upon the success of the SRS
Labs licensing business in TVs, MP3 players and other product
markets, SRS Labs has also developed a unique driver level audio
enhancement solution and control panel for Microsoft's Windows
Mobile handsets. SRS WOW HD(TM) is the newest member of the WOW
technology family and provides additional controls to help tune the
sound quality of the handsets for music, video, mobile TV and
gaming. SRS Labs and Microsoft announced an advanced version of
this driver-level solution called SRS Mobile HD(TM) at the Spring
CTIA show. In addition to SRS WOW HD for stereo enhancement, Mobile
HD includes the new SRS Headphone 360(TM) virtual surround
headphone for mobile TV and mobile video services. SRS Mobile HD
takes surround encoded content and accurately represents a virtual
5.1 speaker system over any standard earbud or headphone using
minimal processing power and does not require delay or reverb. The
SRS WOW family of audio enhancement technologies has been licensed
to leading consumer electronics, chip and handset companies
worldwide. Customers who develop and purchase SRS Labs licensed
solutions for the mobile phone market include, but are not limited
to, Amoi, Fangtek, NEC, Samsung and Sharp, with handsets marketed
in Japan, China, Hong Kong, UK, Korea, Italy, Australia and the
United States on leading networks including Verizon, TMobile,
Sprint, NTT DoCoMo, Vodaphone, SK Telecom and Hutchinson's "3"
network. SRS Labs will be demonstrating its newest audio
technologies for the mobile phone market at CTIA Wireless IT &
Entertainment Conference, September 12-14, 2006 in Los Angeles, CA
(Booth 746-I in the MTertainment Pavilion.) Demonstrations will
include SRS Headphone 360 which provides a personal 5.1 surround
sound over headphones for mobile phones and SRS WOW HD which builds
on the unprecedented success of SRS WOW and SRS WOW XT. SRS WOW HD
delivers a new Definition(TM) control for high frequency sparkle
and realistic clarity and the new center control for dynamic
extraction and positioning of dialog with respect to the 3D space
control. Combined as a single audio solution for the mobile market,
these technologies can be implemented together in a device and
marketed as a "total solution" called SRS Mobile HD. This solution
enables handset makers and carriers the ability to deliver
immersive, surround sound for the exploding mobile TV market while
continuing to deliver superior sound for music services. About
Forward Concepts Forward Concepts is the premier market research
firm tracking markets driven by digital signal processing (DSP)
technology. The new 374-page report, "Audio Chip Markets: The
Foundation of Multimedia" contains 48 figures, 26 tables, and
profiles 45 audio chip suppliers. Details are on the company
website at: www.fwdconcepts.com/Audio6.htm. About SRS Labs, Inc.
SRS Labs develops advanced audio and communications technology that
optimizes and improves the listening experience through techniques
based on the latest research into the human auditory system. With
more than 600 million products shipped worldwide, SRS Labs is a
leader in audio. Incorporated in products ranging from HDTVs and
mobile phones to PCs and automotive entertainment, SRS Labs audio
and speech signal processing provides the best possible sound on
every form factor and in every environment. SRS Labs surround sound
solutions enable the professional broadcast and recording
industries with high-performance production, back-haul, storage,
and transmission capability. SRS Labs supports manufacturers
worldwide with offices in the US, China, Europe, Korea, Japan, and
Taiwan. Except for historical information contained in this
release, statements in this release, including those by Mr. Yuen
may constitute forward-looking statements regarding our
assumptions, projections, expectations, targets, intentions or
beliefs about future events that are based on management's belief,
as well as assumptions made by, and information currently available
to, management. While the Company believes that its expectations
are based upon reasonable assumptions, there can be no assurances
that the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs' products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
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