LOS ANGELES, Aug. 5, 2019 /PRNewswire/ -- SRAX (NASDAQ:
SRAX), a digital marketing and consumer data management technology
company, today announces users now have the ability to import their
data from Facebook automatically into the BIGtoken platform,
allowing each user to increase the value of that information for
third-party marketers while increasing their earning opportunities.
By integrating historical data, consumers are able to provide the
full picture of their digital identity and advertisers can benefit
from a more robust data set. Facebook is the first social media
platform from which BIGtoken will enable users to import data from,
beginning now, with an additional 24 platforms to follow throughout
2019, including Amazon and Twitter.
"Worldwide, there are over 2.38 billion monthly active Facebook
users and, for the first time, BIGtoken is giving these users an
opportunity to earn from the data they've created," said
Kristoffer Nelson, COO at SRAX and
co-founder of BIGtoken. "For the first time ever, SRAX is enabling
these users to leverage their Facebook data to their own benefit.
By cooperating with consumers on the use of their data, marketers
and media buyers will be able to view a more accurate picture of
the consumer and benefit from a higher quality data set. Currently
over 50 percent of media ad spend is wasted on incorrect data. SRAX
benefits marketers by helping them allocate budgets accurately
while rewarding consumers for sharing verified data and controlling
the data that is shared."
BIG continues to revolutionize advertising and data management
for both consumers and advertisers all over the world. BIG rewards
consumers for participating in the sales of their digital data, in
turn, generating high-quality data for advertisers that will pay a
premium to have access to better, consumer-verified information for
their campaigns.
To download the application, please visit:
https://bigtoken.app.link/pressdownload, or to access BIG from the
web you can visit: my.bigtoken.com.
About SRAX
SRAX (NASDAQ: SRAX) is a digital
marketing and consumer data management technology company. SRAX's
technology unlocks data to reveal brands core consumers and their
characteristics across marketing channels. Through its blockchain
identification graph technology platform, BIGtoken, SRAX has
developed a consumer-managed data marketplace where people can own
and earn from their data thereby providing everyone in the Internet
ecosystem choice, transparency, and compensation. SRAX's tools
deliver a digital competitive advantage for brands in the CPG,
automotive, investor relations, luxury, and lifestyle verticals by
integrating all aspects of the advertising experience, including
verified consumer participation, into one platform. For more
information on SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX),
is a consumer data management and distribution system. BIG is the
first consumer managed data marketplace where people can own and
earn from their data. Through a transparent blockchain platform and
consumer reward systems, BIG provides consumers choice,
transparency and compensation for their data. Participating
consumers earn rewards, and developers are able to build
pro-consumer online experiences on top of the BIG platform. The
system also provides advertisers and media companies access to
transparent, verified consumer data to better reach and serve
audiences. For more information on BIGtoken, visit
www.bigtoken.com.
Safe Harbor Statement
This press release contains
certain forward-looking statements that are based upon current
expectations and involve certain risks and uncertainties within the
meaning of the U.S. Private Securities Litigation Reform Act of
1995. Words or expressions such as "anticipate," "plan," "will,"
"intend," "believe" or "expect'" or variations of such words and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements,
including, without limitation, statements made with respect to
expectations of our ability to increase our revenues, satisfy our
obligations as they become due, report profitable operations and
other risks and uncertainties, as set forth in our Annual Report on
Form 10-K and Quarterly Reports on Form 10-Q, as filed with the
Securities and Exchange Commission. All forward-looking statements
involve significant risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements, many of which are generally outside the control of SRAX
and are difficult to predict. SRAX undertakes no obligation to
publicly update any forward-looking statements, whether as a result
of new information, future events or otherwise.
CONTACTS:
Kirsten
Chapman, LHA Investor Relations, 415-433-3777,
srax@lhai.com
Nicole Rodrigues, NRPR Group,
650-815–5069, Nicole@nrprgroup.com
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SOURCE SRAX