New Study Finds Safety and Comfort Are Main Factors Driving Smart Home Technology Purchases
December 15 2016 - 4:24PM
Business Wire
Kitchen is No. 1 spot in the home to add tech;
Energy monitoring and light automation top smart home wish list
Scripps Networks Interactive, the leader in lifestyle media,
surveyed 700 U.S. homeowners of all ages, finding that safety and
comfort are the primary reasons consumers invest in smart home
technology. The study was conducted through the company’s Under One
Roof consumer panel, in partnership with the Consumer Technology
Association; the National Kitchen and Bath Association; the
National Association of Home Builders; CEDIA; and Shelly Palmer
Strategic Advisors. The research findings will be presented at CES®
2017 and at Design and Construction Week 2017.
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Scripps Networks Interactive, the leader
in lifestyle media, surveyed 700 U.S. homeowners of all ages,
finding that safety and comfort are the primary reasons consumers
invest in smart home technology. (Photo: Business Wire)
Overall, consumers are interested in improving their homes and
quality of life through the addition of technology, citing safety,
comfort, efficiency, value and convenience as desired results. The
study uncovered the following new information:
Safety and comfort drive tech purchases, not ego or “keeping
up with the Joneses.”
- Three-quarters of respondents
attributed their purchase motivation to the desire to keep their
family safe and comfortable, while only 18 percent attributed it to
the desire to meet others’ expectations.
- Nearly 68 percent of respondents cited
energy efficiency as a driving factor enticing them to add
technology, in order to see a tangible pay-off in dollars saved, to
add resale value to their home, and to comply with social pressure
to be Earth friendly.
- Millennials want to make their home
“convenient for daily tasks;” Generation Xers want to make their
home “a healthy environment;” and Baby Boomers wish to “add value”
to their home.
The kitchen is the No. 1 spot in the home to add
technology.
- A quarter of all homeowners surveyed
named the kitchen as the top spot in the home to add smart tech.
Respondents listed top options as smart refrigerators, connected
and app-enabled appliances, voice-activated wireless speakers and
motion sensor lighting.
- Gen Xers led this kitchen-friendly
group at 28 percent, while 27 percent of Millennials and 23 percent
of Boomers listed the kitchen as top priority.
- The front door or entryway is the next
most desired place for adding technology (15 percent), while the
living room comes in third (13 percent).
Energy monitoring and light automation are consumers’ most
desired smart home projects.
- While only 11 percent of homeowners
surveyed have firm plans to purchase energy monitoring and light
automation technology for their home, nearly 44 percent of
respondents listed these items as tools they’d most like to
add.
- Mobile device-operated or
computer-controlled home systems, a doorbell camera and
surveillance equipment also topped the homeowner wish list.
- A third or more of the respondents want
to add home audio automation, HVAC automation, motion lights and a
security system to their home.
Finding a trustworthy consultant to help with smart home
purchases is an extremely important part of the consumer
journey.
- As homeowners consider smart home
technology, more than half said they want to find a professional to
help them make the right decisions.
- In the process of adding smart home
tech, homeowners also expressed importance in professional
installation and education, having product demonstrations and trial
periods of use.
- While expense is the top barrier to
purchase, respondents also cited tech phobia and an overwhelming
number of choices as other deterrents.
Millennials, followed closely by Gen Xers, are the most
likely to add smart home technology to their home.
- 85 percent of Millennials indicated
they are likely to add smart home technology to their home, more
than half within the next year.
- 73 percent of Gen Xers are likely to
add smart home technology, 38 percent within the next year.
- 67 percent of Boomers are likely to add
smart home technology, 28 percent within the next year.
Under One Roof is an internet-based community hosted by
Scripps Networks Interactive that includes approximately 20,000
U.S. residents ages 18-64. The community is comprised of a national
sample of consumers who are “lifestyle enthusiasts,” recruited
based on their interest in the home, food and travel categories.
The community is not intended to be representative of the U.S.
general population.
About Scripps Networks Interactive
Scripps Networks Interactive (Nasdaq: SNI) is one of the leading
developers of engaging lifestyle content in the home, food and
travel categories for television, the Internet and emerging
platforms. The company's lifestyle media portfolio comprises
popular television and Internet brands HGTV, DIY Network, Food
Network, Cooking Channel, Travel Channel and Great American
Country, which collectively engage more than 190 million U.S.
consumers each month. International operations include TVN,
Poland’s premier multi-platform media company; UKTV, an independent
commercial joint venture with BBC Worldwide; Asian Food Channel,
the first pan-regional TV food network in Asia; and lifestyle
channel Fine Living. The company’s global networks and websites
reach millions of consumers across North and South America, Asia,
Europe, the Middle East and Africa. Scripps Networks Interactive is
headquartered in Knoxville, Tenn. For more information, please
visit scrippsnetworksinteractive.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161215006402/en/
Scripps Networks InteractiveKristin Alm,
865-560-4316kalm@scrippsnetworks.com
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