Brand Advertising Revenues
Brand advertising revenues were $103.2 million for 2022, compared to $135.0 million and $146.5 million, respectively, for 2021 and 2020. The year-on-year reduction in brand advertising revenues resulted mainly from reductions in the revenues of Sohu Media Portal and Sohu Video.
Sohu
Revenues from Sohu Media Portal were $60.8 million for 2022, compared to $75.4 million and $86.3 million, respectively, for 2021 and 2020. In 2022, due to the challenges of the macroeconomic environment in the Chinese mainland and the adverse impact of the COVID-19 pandemic, many advertisers shrank their total advertising budgets and shifted to sales-driven promotions. The number of advertisers for Sohu Media Portal was 796, 1,117 and 1,947, respectively, for 2022, 2021 and 2020. The average amount spent per advertiser was approximately $76,000, $68,000 and $44,000, respectively, for 2022, 2021 and 2020.
Revenues from Sohu Video were $19.6 million for 2022, compared to $26.8 million and $25.3 million, respectively, for 2021 and 2020. The number of advertisers for Sohu Video was 81, 77 and 106, respectively, for 2022, 2021 and 2020. The average amount spent per advertiser was approximately $242,000, $348,000 and $239,000, respectively, for 2022, 2021 and 2020.
Revenues from Focus were $16.0 million for 2022, compared to $22.0 million and $23.3 million, respectively, for 2021 and 2020. Revenues generated from the Fixed Price model were $15.0 million for 2022, compared to $20.4 million and $20.1 million, respectively, for 2021 and 2020. The number of advertisers under the Fixed Price model was 823, 1,038 and 1,150, respectively, for 2022, 2021 and 2020. The average amount spent per advertiser was approximately $18,000, $20,000 and $17,000, respectively, for 2022, 2021 and 2020.
Changyou
Revenues from the 17173.com Website were $6.9 million for 2022, compared to $10.8 million and $11.6 million, respectively, for 2021 and 2020. The number of advertisers on the 17173.com Website was 67, 76 and 108, respectively, for 2022, 2021 and 2020. The average amount spent per advertiser was approximately $103,000, $142,000 and $107,000, respectively, for 2022, 2021 and 2020.
Other information
Sales to our five largest advertising agencies and advertisers comprised approximately 34% of total brand advertising revenues for 2022, compared to 29% and 27%, respectively, for 2021 and 2020. As of December 31, 2022, 2021 and 2020, we recorded $2.8 million, $4.5 million and $5.6 million, respectively, of receipts in advance from advertisers. As of December 31, 2022, we had obligations to provide, and advertisers had obligations to purchase, advertising services under existing contracts in the amount of $2.4 million that are required to be provided during the year ending December 31, 2023.
Online Game Revenues
Revenues from the online game business were $585.4 million for 2022, compared to $638.2 million and $536.7 million, respectively, for 2021 and 2020.
PC games and Mobile Games
Revenues from PC games were $425.7 million for 2022, compared to $469.3 million and $353.7 million, respectively, for 2021 and 2020, representing 73%, 74% and 66%, respectively, of Changyou’s online game revenues for the corresponding years. The dominant PC game operated by Changyou is TLBB. In 2022, TLBB PC generated revenues of $378.5 million, accounting for approximately 65% of Changyou’s online game revenues, approximately 64% of Changyou’s total revenues and approximately 52% of the Sohu Group’s total revenues. The year-on-year decrease in PC game revenues for 2022 was mainly due to a natural decline in TLBB PC.
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