SmileDirectClub Expands Oral Care Line with Launch of New Pro Whitening System, the Latest Innovation in Teeth Whitening
February 23 2021 - 7:56AM
SmileDirectClub, Inc. (Nasdaq: SDC), the next generation oral care
company with the first medtech platform for teeth straightening,
today announced the expansion of its award-winning whitening line
with its new Pro Whitening System, designed to whiten teeth in just
one week, up to twice as bright.
Joining the brand’s #1 selling whitening gel bright on®,
SmileDirectClub’s new pro whitening system brings consumers an
advanced, innovative system to help smiles shine even brighter. Now
available on SmileDirectClub.com and at more than 3,600 Walmart
stores across the U.S., this new system provides a convenient and
long-lasting way to whiten smiles through a quick and easy
whitening gel application that can be done anywhere.
SmileDirectClub’s new Pro Whitening System contains three easy
steps to break up stains and prevent new ones from starting.
Customers begin by using the ProActivate™ whitening accelerator
toothpaste, which vigorously deep cleans the teeth to break up
stains and remove plaque, allowing the whitening gel to increase
brightness up to 65%. Then, customers apply the ProBrighten
whitening gel, which is formulated with the same enamel-safe
whitening agent used by dentists, paired with SmileDirectClub’s
patented 20-LED accelerator light. The ProLong whitening extender
gel is the last step in the system, which smooths the tooth’s
surface to help prevent new food and beverage stains from forming,
providing long lasting results. Each treatment takes about one week
to complete, giving customers a smile that is up to 9 shades whiter
and results that can last up to six months.
“As we continue to expand our innovative product line, we are
constantly making improvements based on consumer feedback,” said
Josh Chapman, SmileDirectClub’s Chief Global Brand Officer. “With
our current bright on® kit, we knew that customers loved the
results but were looking for even more speed, proven results, and
longevity. This demand inspired the new Pro Whitening System.
Customers will now be able to upgrade their smile in a quicker and
more effective way. SmileDirectClub’s new Pro Whitening System is
another product that furthers the Company’s mission to bring
consumers a premium, affordable oral care system that can
seamlessly be integrated into any lifestyle.”
SmileDirectClub is the only clear aligner brand that offers
consumers an end-to-end solution to keep teeth brighter, straighter
and healthier. Since launching in the U.S. in 2014, SmileDirectClub
has become one of the fastest-growing health technology companies
and continues to be the leading telehealth platform for
orthodontia, serving well over one million customers around the
world.
To learn more about SmileDirectClub’s product offerings and
availability visit: https://shop.smiledirectclub.com/
About SmileDirectClubSmileDirectClub, Inc.
(Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and
creator of the first medtech platform for teeth straightening.
Through its cutting-edge telehealth technology and vertically
integrated model, SmileDirectClub is revolutionizing the oral care
industry, from clear aligner therapy to its affordable, premium
oral care products line. SmileDirectClub’s mission is to
democratize access to a smile each and every person loves by making
it affordable and convenient for everyone. SmileDirectClub is
headquartered in Nashville, Tennessee and operates in the U.S.,
Canada, Australia, New Zealand, United Kingdom, Ireland, Germany,
Austria, Hong Kong, Singapore and Spain. For more information,
please visit SmileDirectClub.com.
Media
Contact: press@smiledirectclub.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/99db4f78-e44a-4239-bfab-836d681fdf17
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