SMART Global Holdings Becomes SGH
October 07 2021 - 12:00PM
Business Wire
A new identity, purpose and values emphasize
the holding company’s clear focus on operational excellence and
sustainable growth
SMART Global Holdings, Inc. (“SGH” or the “Company”) (Nasdaq:
SGH) today announced a rebrand, changing its identity to SGH to
better symbolize its role in the SGH family of companies—a single
foundation supporting each business to run at their best and
empowering them to consistently and effectively deliver for
customers.
The shift also signifies how SGH has evolved and grown over
time, most recently with the acquisition of CreeLED, Inc. earlier
this year. Uniting behind a single purpose – Powering growth.
Expanding possibilities. – helps SGH focus on a clear vision of
executing with discipline paired with continuous investment in
people, innovation and new opportunities.
“We have been on a transformational journey driven by a strategy
based on growth and diversification, while finding ways to support
our operating businesses for long term success,” said SGH President
and CEO Mark Adams. “Discovering how to unlock potential is what
drives us every day. Our new logo has a plus sign embedded in it:
to show how we are looking to 'add' value in each of our lines of
business.”
SGH businesses will operate as individual brands, Penguin
Computing, SMART Modular, and Cree LED, but they will be united by
a common set of values to guide how they show up for each other and
their customers. The four values are: (1) Put people first. (2) Act
with purpose. (3) Drive progress. (4) Deliver results.
“We have changed as a business, and our brand needs to reflect
that change,” said vice president of marketing and communications
for SGH, Valerie Sassani. “Our new brand creates a foundation that
unites our companies and reflects the energy, ingenuity and passion
of everyone at SGH.”
See the SGH brand in action during their earnings call scheduled
for October 12, and hear about the future of SGH.
About SGH
At SGH, our companies are united by a drive to raise the bar,
execute with discipline and focus on what’s next for the
technologies that support and advance the world. Across computing,
memory and LED lighting solutions, we build long-term strategic
partnerships with our customers.
Backed by a proven leadership team, we operate with excellence
around the globe while unlocking new avenues of growth for our
business and industry.
Learn more about us at SGHcorp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211007005354/en/
Investor Contact: Suzanne Schmidt Investor Relations
ir@smartm.com PR Contact: Valerie Sassani Marketing &
Communications Valerie.sassani@smartm.com
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