SXM Media becomes the exclusive advertising
sales agent for "Pod Save America," "Lovett or Leave It," "Pod Save
the World," and Crooked Media's expanding slate of podcasts across
news, politics, entertainment and culture
Podcasts will air on SiriusXM and all major
podcasting platforms, video will be offered in the SXM
App
NEW
YORK and LOS
ANGELES, March 23, 2022 /PRNewswire/ -- Today
SiriusXM announced a multi-platform agreement with Crooked Media,
the independent progressive media company credited with some of the
most popular and critically acclaimed podcasts in the U.S. and
abroad. As part of the agreement, Crooked Media's top-ranked
podcasts, including Pod Save America, Lovett or Leave
It, and Pod Save the World, will join the SiriusXM
network through the 2024 election cycle and beyond.
![From L to R: Pod Save America co-host Dan Pfeiffer with Crooked Media founders & Pod Save America co-hosts Jon Lovett, Jon Favreau, and Tommy Vietor. Photographer Jessica Pons From L to R: Pod Save America co-host Dan Pfeiffer with Crooked Media founders & Pod Save America co-hosts Jon Lovett, Jon Favreau, and Tommy Vietor. Photographer Jessica Pons](https://mma.prnewswire.com/media/1771969/Portrait_PSA_JessicaPons.jpg)
The agreement gives SXM Media, the advertising sales arm of
Sirius XM Holdings Inc., exclusive global ad sales rights to
Crooked Media's extensive lineup of podcasts starting in May. SXM
Media also gains sales and sponsorship rights to digital video,
social media, and live events produced by Crooked Media. Since
2017, Crooked Media has launched over 25 podcasts and podcast
series, including Pod Save America, Keep It, and Wind of
Change, and has amassed over 25 awards. Today, Crooked Media's
slate of podcasts generate over 21 million monthly downloads. Per
Edison Research, SXM Media is the #1 U.S. podcast advertising
network in weekly listener reach.
SiriusXM is expected to use its multi-platform scale to reach an
even larger audience for the voices of Crooked Media's podcasts,
including listeners of SiriusXM radio channels, whose paid
subscribers total more than 32 million. Crooked Media will retain
editorial control of its podcasts and, as a result of this new
agreement, is anticipated to expand its network of podcasts over
the next three years, as well as further invest in the development,
distribution and marketing of its existing podcasts.
SiriusXM will also distribute both audio and video content from
Crooked Media's podcasts on SiriusXM, including on its radio
platform and the SXM App. The Crooked Media podcasts join a
growing, diverse lineup of political and entertainment programming
available across SiriusXM.
"We started Crooked to create space for better conversations
about politics, culture and the world around us," said Crooked
Media co-founders Jon Favreau,
Jon Lovett, and Tommy Vietor in a joint statement. "We are
excited to team up with SiriusXM to extend that mission to a
bigger audience. This deal allows Crooked to invest in more shows,
expand our creative network and reach more listeners while
remaining a fully independent company, which has been crucial to
our ability to make great shows and mobilize a growing, engaged
community."
"We are thrilled to collaborate with Crooked Media and will use
our platforms to help them grow their audience as well as drive
value to our SiriusXM subscribers" said Scott Greenstein, SiriusXM's President and Chief
Content Officer. "Jon Favreau,
Jon Lovett, and Tommy Vietor are three of the best podcasters
around and we believe in their creative vision. We are here to
support that vision by introducing Crooked Media to new listeners
who will love their content."
Crooked Media podcasts are available to listen to on Stitcher,
the SXM App, Pandora, and all other major podcast platforms.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI)
is the leading audio entertainment company in North America, and the premier programmer and
platform for subscription and digital advertising-supported audio
products. SiriusXM's platforms collectively reach approximately 150
million listeners, the largest digital audio audience across paid
and free tiers in North America,
and deliver music, sports, talk, news, comedy, entertainment and
podcasts. Pandora, a subsidiary of SiriusXM, is the largest
ad-supported audio entertainment streaming service in the U.S.
SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a
leader in podcast hosting, production, distribution, analytics and
monetization. The Company's advertising sales arm, SXM Media,
leverages its scale, cross-platform sales organization, and ad tech
capabilities to deliver results for audio creators and advertisers.
SiriusXM, through Sirius XM Canada Holdings, Inc., also offers
satellite radio and audio entertainment in Canada. In addition to its audio entertainment
businesses, SiriusXM offers connected vehicle services to
automakers. For more about SiriusXM, please go to:
www.siriusxm.com.
This communication contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. Such statements include, but are not limited to,
statements about future financial and operating results, our plans,
objectives, expectations and intentions with respect to future
operations, products and services; and other statements identified
by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend,"
"plan," "projection," "outlook" or words of similar meaning. Such
forward-looking statements are based upon the current beliefs and
expectations of our management and are inherently subject to
significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally
beyond our control. Actual results and the timing of events may
differ materially from the results anticipated in these
forward-looking statements.
The following factors, among others, could cause actual
results and the timing of events to differ materially from the
anticipated results or other expectations expressed in the
forward-looking statements: we have been, and may continue to
be, adversely affected by supply chain issues as a result of the
global semiconductor supply shortage; the ongoing COVID-19 pandemic
has introduced significant uncertainty to our business; we face
substantial competition and that competition is likely to increase
over time; if our efforts to attract and retain subscribers and
listeners, or convert listeners into subscribers, are not
successful, our business will be adversely affected; we engage in
extensive marketing efforts and the continued effectiveness of
those efforts is an important part of our business; we rely on
third parties for the operation of our business, and the failure of
third parties to perform could adversely affect our business; we
may not realize the benefits of acquisitions and other strategic
investments and initiatives; a substantial number of our Sirius XM
service subscribers periodically cancel their subscriptions and we
cannot predict how successful we will be at retaining customers;
our ability to profitably attract and retain subscribers to our
Sirius XM service as our marketing efforts reach more
price-sensitive consumers is uncertain; our business depends in
part on the auto industry; failure of our satellites would
significantly damage our business; our Sirius XM service may
experience harmful interference from wireless operations; our
Pandora ad-supported business has suffered a substantial and
consistent loss of monthly active users, which may adversely affect
our Pandora business; our failure to convince advertisers of the
benefits of our Pandora ad-supported service could harm our
business; if we are unable to maintain revenue growth from our
advertising products our results of operations will be adversely
affected; changes in mobile operating systems and browsers may
hinder our ability to sell advertising and market our services; if
we fail to accurately predict and play music, comedy or other
content that our Pandora listeners enjoy, we may fail to retain
existing and attract new listeners; privacy and data security laws
and regulations may hinder our ability to market our services, sell
advertising and impose legal liabilities; consumer protection laws
and our failure to comply with them could damage our business;
failure to comply with FCC requirements could damage our business;
if we fail to protect the security of personal information about
our customers, we could be subject to costly government enforcement
actions and private litigation and our reputation could suffer;
interruption or failure of our information technology and
communications systems could impair the delivery of our service and
harm our business; the market for music rights is changing and is
subject to significant uncertainties; our Pandora services depend
upon maintaining complex licenses with copyright owners, and these
licenses contain onerous terms; the rates we must pay for
"mechanical rights" to use musical works on our Pandora service
have increased substantially and these new rates may adversely
affect our business; failure to protect our intellectual property
or actions by third parties to enforce their intellectual property
rights could substantially harm our business and operating results;
some of our services and technologies may use "open source"
software, which may restrict how we use or distribute our services
or require that we release the source code subject to those
licenses; rapid technological and industry changes and new entrants
could adversely impact our services; we have a significant amount
of indebtedness, and our debt contains certain covenants that
restrict our operations; we are a "controlled company" within the
meaning of the NASDAQ listing rules and, as a result, qualify for,
and rely on, exemptions from certain corporate governance
requirements; while we currently pay a quarterly cash dividend to
holders of our common stock, we may change our dividend policy at
any time; our principal stockholder has significant influence,
including over actions requiring stockholder approval, and its
interests may differ from the interests of other holders of our
common stock; if we are unable to attract and retain qualified
personnel, our business could be harmed; our facilities could be
damaged by natural catastrophes or terrorist activities; the
unfavorable outcome of pending or future litigation could have an
adverse impact on our operations and financial condition; we may be
exposed to liabilities that other entertainment service providers
would not customarily be subject to; and our business and prospects
depend on the strength of our brands. Additional factors that could
cause our results to differ materially from those described in the
forward-looking statements can be found in our Annual Report on
Form 10-K for the year ended December 31, 2021, which is filed with
the Securities and Exchange Commission (the "SEC") and available at
the SEC's Internet site (http://www.sec.gov). The information set
forth herein speaks only as of the date hereof, and we disclaim any
intention or obligation to update any forward looking statements as
a result of developments occurring after the date of this
communication.
About Crooked Media
Crooked believes that we need a
better conversation about politics, culture, and the world around
us — one that doesn't just focus on what's broken, but what we can
do to fix it. At a time when it's increasingly easy to feel cynical
or hopeless, former Obama staffers Jon
Favreau, Jon Lovett, and
Tommy Vietor have created a place
where people can have honest conversations and tell stories that
inform, entertain, and inspire action. In 2017 they started Crooked
with Pod Save America — a no-bullshit conversation about
politics. Since then, we've continued to add new shows, voices, and
opportunities for activism through our Vote Save America platform,
because it's up to each of us to do our part to engage in our
democracy and build a better world.
Source: SiriusXM
Media Contacts:
Danielle Lynn, SiriusXM
Danielle.Lynn@siriusxm.com
Maggie Mitchell, SiriusXM
Maggie.Mitchell@siriusxm.com
Sunshine Sachs Morgan & Lylis
for Crooked Media
crooked@sunshinesachs.com
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SOURCE Sirius XM Holdings Inc.