Seamless Technology Integration Enhances Estimating Efficiency and Profitability for Roofing Contractors

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, has been selected as the preferred customer relationship management (CRM) solution for exterior contractors by GAF, a Standard Industries company and North America’s largest roofing and waterproofing manufacturer. This partnership gives exterior contractors access to powerful tools designed to accelerate revenue growth and optimize their workflows.

As part of the integration, GAF QuickMeasure™ reports are now available within ServiceTitan, enabling contractors to seamlessly generate more accurate roof measurements and estimates. In addition to the QuickMeasure integration, Master Elite contractors using ServiceTitan can receive a 3% rebate on their ServiceTitan core roofing subscription.

“We are very excited to establish this strategic partnership with ServiceTitan as GAF's preferred CRM. ServiceTitan's expansive capabilities and functionality will allow contractors to manage all aspects of their business from one platform, delivering an exceptional experience,” said Chris Rector, Chief Marketing Officer at GAF. “GAF is committed to helping contractors grow their businesses and providing products and services to do so efficiently. ServiceTitan shares that commitment and we look forward to working together to drive value for our mutual customers.”

This partnership marks the first time GAF has officially endorsed a CRM provider, reinforcing its commitment to helping contractors streamline their business operations and drive profitability. Contractors are able to order and receive single-family roof measurements in under an hour, eliminating errors associated with manual data entry by utilizing auto-populated measurement forms. This ensures greater accuracy and efficiency in the estimating process, ultimately increasing close rates by enabling contractors to deliver fast and precise estimates to their customers - all from within ServiceTitan.

“We are thrilled to be GAF’s preferred software partner,” said Connor Theilmann, Chief Business Officer at ServiceTitan. “By integrating GAF into the ServiceTitan platform, we’re not only streamlining the estimating process and enhancing accuracy, but also fueling the kind of growth and operational efficiency that has propelled other residential trades forward. We’re excited to continue accelerating innovation for contractors.”

For more information about the partnership or to request a demo, visit www.servicetitan.com/partners/gaf.

About GAF

GAF, a Standard Industries company, is the leading roofing and waterproofing manufacturer in North America. For more than 135 years, GAF has been trusted to protect what matters most for families, communities and business owners with its innovative solutions and focus on customer service. GAF's leadership extends to its commitment to making a positive impact on its communities, industry, and planet. Learn more at www.GAF.com.

About ServiceTitan

ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.

© 2025 ServiceTitan. All rights reserved. ServiceTitan, the ServiceTitan logo, and all ServiceTitan product and service names mentioned herein are registered trademarks or unregistered trademarks of ServiceTitan, Inc. in the United States and other countries. Other brand names and marks mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).

Press Contact Sarah Cantu ServiceTitan, Inc. Press@servicetitan.com

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