PHOENIX, May 5, 2021 /PRNewswire/ -- SenesTech, Inc.
(NASDAQ: SNES) announced today the launch of its new brand
campaign, "The Pest Control Difference" featuring
ContraPest® which is revolutionizing pest management by
targeting rodent reproduction. As the industry leader in fertility
management, ContraPest® is bringing to pest control a
highly effective and sustainable addition to integrated pest
management (IPM). The rebrand represents SenesTech's evolution from
a science-based research company to a solutions-based,
environmentally responsible, commercial company providing a new and
proven tool to pest control management for the 21st
century.
After more than five years of successful testing and deployment
in municipal, agricultural, commercial, and residential locations,
ContraPest® has demonstrated success in reducing rat
populations in a non-lethal, proactive manner.
ContraPest® targets the reproductive capabilities of
both sexes in rat populations. Dispensed in a highly palatable,
sweet liquid formulation that promotes sustained consumption by rat
communities, ContraPest® does not pose a risk for
handlers and non-target populations of wildlife, livestock, and
pets.
"The Pest Control Difference" rebrand provides a platform for
SenesTech's new initiatives which include:
- Partnerships and collaborations with key distributors, like
Agri-Turf Distributing, Veseris, BWI Companies, and pest management
professionals (PMPs) to improve customer satisfaction through the
addition of ContraPest fertility management into their pest
management programs.
- Addition of Field Sales staff in key regions to address
customer needs and support channel partners.
- Two new websites (https://senestech.com/ and
https://contrapeststore.com) focused on our unique and innovative
approach to fertility control, and how to best incorporate
ContraPest® into an IPM program.
- A loyalty and rewards program called Rodent Rewards to allow
customers the opportunity to earn rewards for purchases and for
referring their friends.
"This will prove especially timely as we are no longer
considered a restricted use product in California, and are greatly increasing our
efforts in that state," said Steve
Krause, EVP of Commercialization. "We have a strong track
record of increasing the effectiveness of existing IPM programs.
ContraPest® is a significant addition to rodent pest
control programs, as it dramatically improves overall
effectiveness. With new restrictions placed on some
lethal rodenticides, there is a growing need for new solutions to
help control rat populations. ContraPest can make that
difference," said Kenneth Siegel,
CEO of SenesTech. "We are working with the industry to shape the
future of the pest control by adding fertility control to the
status quo."
ContraPest® has been approved for use by the
Environmental Protection Agency and is licensed for use in all 50
states and the District of
Columbia.
About SenesTech
SenesTech is changing the model for pest management by targeting
one of the root causes of the problem: reproduction.
ContraPest® is an innovative technology with an approach
that targets the reproductive capabilities of both sexes in rat
populations, inducing egg loss in female rats and impairing sperm
development in males. Using a proprietary bait delivery method,
ContraPest® is dispensed in a highly palatable liquid
formulation that promotes sustained consumption by rat communities.
ContraPest® is designed, formulated and dispensed to be
low hazard for handlers and non-target species such as wildlife,
livestock and pets, where the active ingredients break down
rapidly.
We believe ContraPest® will establish a new paradigm
in rodent control, resulting in a decreased reliance on lethal
options. For more information visit the SenesTech website at
https://senestech.com/.
Safe Harbor Statement
This release contains
"forward-looking statements" made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements may describe future expectations, plans,
results, or strategies and are generally preceded by words such as
"believe," "may," "future," "plan," "will," "should," "expect,"
"anticipate," "eventually" or "projected." You are cautioned that
such statements are subject to risks and uncertainties that could
cause future or actual results to differ materially due to a number
of factors and other risks identified in our filings with the
Securities and Exchange Commission. Forward looking statements
include, but are not limited to, our belief that
ContraPest® will establish a new paradigm in rodent
control and that ContraPest® will increase the
effectiveness of rodent control in all IPM programs. All
forward-looking statements contained in this press release speak
only as of the date on which they were made and are based on
management's assumptions and estimates as of such date. We do not
undertake any obligation to publicly update any forward-looking
statements, whether as a result of the receipt of new information,
the occurrence of future events or otherwise.
Contact:
Investor: Robert Blum,
Joe Dorame, Joe Diaz, Lytham Partners, LLC, 602-889-9700,
senestech@lythampartners.com
Company: Tom Chesterman, Chief
Financial Officer, SenesTech, Inc., 928-779-4143
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SOURCE SenesTech, Inc.