AUSTIN, Texas, May 6, 2015 /PRNewswire/ -- RetailMeNot, Inc.
(www.retailmenot.com/corp), the world's largest digital offers
marketplace, and Swirl Networks, Inc. (www.swirl.com), provider of
the leading proximity-based indoor mobile marketing platform, today
announced a strategic partnership to bring in-store promotions
using new beacon marketing technology to nearly 20 million
RetailMeNot mobile app users and thousands of retailers and brands
currently in the RetailMeNot marketplace.
The partnership enables more of RetailMeNot's retail and brand
partners to engage high intent shoppers by delivering compelling
offers to consumers while they shop in specific areas of a
brick-and-mortar store. The company will begin to offer Swirl's
platform and beacon hardware to its existing retail and brand
partners, allowing them to take advantage of a powerful in-store
marketing capability.
"With mobile commerce proving to be one of the most exciting new
chapters of the RetailMeNot story, we have the ability with Swirl's
beacon marketing platform to help more retailers and brands engage,
influence and encourage millions of our users to shop smarter than
ever when using their mobile device to save money on their
purchases," said Cotter Cunningham, CEO and founder, RetailMeNot,
Inc. "As we continue to see how important our mobile audience is to
retailers, we are excited to partner with Swirl as we continue to
explore how beacon technology makes the in-store shopping
experience even more meaningful and valuable for consumers."
Swirl's platform leverages Bluetooth Low Energy beacons to
trigger delivery of highly targeted and relevant digital promotions
directly to consumers' smartphones while they shop in stores. The
Swirl platform is already being used by leading retailers to power
in-store mobile experiences across North
America.
With this partnership, RetailMeNot will join the Swirl Audience
Network, creating the industry's largest audience of
shopping-focused consumers who can access beacon technology on
their mobile devices. RetailMeNot mobile app users who opt-in to
the new service will be eligible to receive offers and other
promotional content based on their specific in-store location,
personal preferences and shopping behavior at participating retail
stores.
"With its strong history of digital and technology innovation,
RetailMeNot has established themselves as a valued partner to
leading retailers," said Hilmi
Ozguc, founder and CEO of Swirl. "They have built an
impressive mobile audience of avid shoppers and this partnership
will bring immediate scale to retailers' beacon marketing efforts.
We look forward to working with RetailMeNot to introduce this new
capability to retailers and brands everywhere."
About Swirl Networks
Swirl (www.swirl.com) offers leading retailers, brand
advertisers and publishers the industry's most advanced platform
for proximity-based indoor mobile marketing. By leveraging the
power of Bluetooth® Smart beacons and the Swirl platform,
retailers are able to influence in-store shoppers at the precise
time and place they are making purchase decisions. Swirl Ad
Exchange is the world's first programmatic private ad exchange for
beacon-powered mobile advertising, allowing brands to deliver
highly targeted content to shoppers wherever their products are
sold. Swirl is backed by top-tier investors including Twitter
Ventures, Hearst Ventures, SoftBank Capital and Longworth Venture
Partners. Learn more at swirl.com.
About RetailMeNot, Inc.
RetailMeNot, Inc. (http://www.retailmenot.com/corp/) operates
the world's largest marketplace for digital offers. The company
enables consumers across the globe to find hundreds of thousands of
digital offers for their favorite retailers and brands. During the
12 months ended March 31, 2015,
RetailMeNot, Inc. experienced more than 720 million visits to its
websites, and during the three months ended March 31, 2015,
monthly mobile unique visitors totaled 18.4 million. In 2014,
RetailMeNot, Inc. estimates $4.4 billion in paid retailer
sales were attributable to consumer traffic from digital offers in
its marketplace. The RetailMeNot, Inc. portfolio includes
RetailMeNot.com, the largest digital offer marketplace in
the United States; RetailMeNot.ca
in Canada; VoucherCodes.co.uk, the largest digital offers
marketplace in the United Kingdom; Deals.com in Germany;
Actiepagina.nl, a leading digital offers site in the
Netherlands; Bons-de-Reduction.com
and Ma-Reduc.com, leading digital offers sites in France;
Poulpeo.com, a leading digital offers site with cash back
in France; and Deals2Buy.com, a digital offers site
in North America. RetailMeNot, Inc. is listed on the NASDAQ
stock exchange under the ticker symbol "SALE." Investors interested
in learning more about the company can visit
http://investor.retailmenot.com.
MEDIA CONTACTS:
Brian Hoyt
RetailMeNot, Inc.
+1 202 330 3070
bhoyt@rmn.com
Lee Glandorf
InkHouse (for Swirl Networks, Inc.)
+1 781 966 4145
swirl@inkhouse.com
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SOURCE RetailMeNot, Inc.