Reed's, Inc. Expands Relationship With Kroger
February 02 2010 - 8:30AM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, announced today that it has
expanded its relationship with The Kroger Co. (NYSE: KR), the
nation's largest food retailer, based in Cincinnati, Ohio.
Kroger has authorized Virgil's Diet Root Beer, Virgil's Diet
Cream Soda and Virgil's Orange Cream Soda. Product is expected to
be in stores beginning in February. By May, Reed's expects the new
SKU's to be rolled out into approximately 795 Kroger stores
nationwide.
"In the past 6 months we have obtained 3 new soda SKU's and 2
new candy SKU's within The Kroger Co. stores," commented Neal
Cohane, Senior VP of Sales for Reed's, Inc. "Virgil's diet products
being authorized in the largest supermarket chain in the US is a
major milestone for the brand. Mainstream grocery is getting behind
these products; and, they understand that consumers are hungry for
alternatives to the traditional, artificially-sweetened sodas
offered by the beverage giants."
Mr. Chris Reed, Founder, Chairman and CEO of Reed's, Inc.,
stated, "Our sales team is doing a phenomenal job within
mainstream. In 2009 our case sales to Kroger increased by 71%
versus 2008, and our sales dollar volume increased by 48%. These
are fantastic results, realized in what anyone would consider a
very challenging time for retail."
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets
nationwide and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks.
In addition, the Company owns the top selling root beer line in
natural foods, the Virgil's Root Beer product line, and the top
selling cola line in natural foods, the China Cola product line.
Recently, Reed's added the Sonoma Sparkler brands to its line, a
celebration drink with an established customer base. Other product
lines include: Reed's Ginger Candies and Reed's Ginger Ice
Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada. For more information about
Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
Subscribe to Reed's RSS feed at:
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http://www.irthcommunications.com/clients_REED.php
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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