Kontxt from RealNetworks will enable OpenMarket to further
improve the quality of messaging
LONDON, Nov. 27, 2018
/PRNewswire/ -- RealNetworks, Inc. (NASDAQ: RNWK), and
OpenMarket, a leading mobile messaging company, today announced a
new initiative to identify and counter fraud in the US and UK.
Preceding a global rollout, OpenMarket will start by implementing a
UK pilot deployment of Kontxt™, a machine-learning platform for
next-generation A2P messaging from RealNetworks.
Global and local enterprises increasingly rely on mobile
messaging to help consumers with authentication, marketing, and
other customer engagement, ranging from flight status notifications
to restaurant reservations. However, as messaging fraud becomes
more complex and highly fragmented, spam texts are now a growing
threat to both consumers and organizations.
RealNetworks' Kontxt will enable OpenMarket to curtail these
unwanted messages and counter the evolving threat of SMS fraud.
Applying advanced machine-learning algorithms, Kontxt identifies
the origin and intent of messages, even when message metadata is
spoofed or otherwise misrepresented. Using a range of parameters
and policies, the platform then groups these messages into
"classes" -- or categories -- which allow aggregators, mobile
network operators, and intercarrier networks to prioritize, route,
and even price messages accordingly, providing the highest level of
service to subscribers and to business enterprises.
"At OpenMarket, we're continuously working to improve our
services and advance the messaging industry," said Ethan Gustav, OpenMarket Global Vice President
of Sales and Marketing. "Following our collaboration to develop the
Global A2P Code of Conduct, our partnership with RealNetworks'
Kontxt furthers our commitment to protect consumers from intrusive
messages while preserving brand relationships with customers."
Kontxt will help OpenMarket keep its network free of unwanted
traffic, enabling OpenMarket to improve its service to enterprise
customers and raise the quality of services for mobile network
operators.
"In an era where privacy is highly scrutinized, SMS fraud must
be addressed before it erodes consumer trust," said Max Pellegrini, President of RealNetworks. "This
collaboration between Kontxt and OpenMarket safeguards not only
consumers but also mobile network providers and organizations in
the next generation of messaging. We're excited to partner with
OpenMarket and we look forward to accomplishing further innovation
together."
For more information about Kontxt please visit
www.Kontxt.com
About RealNetworks
RealNetworks invented the streaming media category and changed
the way audio and video content was consumed across devices and
around the world. Building on a legacy of digital media expertise
and innovation, RealNetworks has created a new generation of
products that employ best-in-class artificial intelligence and
machine learning to enhance and secure our daily lives. Find
RealNetworks' corporate information
at www.realnetworks.com.
RealNetworks® and the company's respective logos are trademarks,
registered trademarks, or service marks of RealNetworks, Inc. Other
products and company names mentioned are the trademarks of their
respective owners.
About OpenMarket
OpenMarket helps the biggest brands in the world use mobile
messaging to connect with their customers in the moments that
count. When they need to be there and be responsive in real-time.
When customer experience isn't just a buzzword: it's an obsession.
OpenMarket combines a powerful, scalable and reliable platform with
a deep understanding of how text messaging can transform business
processes. It works closely with clients to deliver timely, useful
and context-sensitive mobile messaging that surprises and delights
their customers around the world at massive scale. OpenMarket calls
this the Empathetic Interaction™ and it's changing the way
enterprises engage with their customers. With trusted relationships
with mobile operators across the globe, OpenMarket offers faster
time to market, and ongoing support for its enterprise customers.
OpenMarket is headquartered in Seattle,
Washington, with regional offices in Detroit, London, Sydney, Pune,
and Guadalajara.