Earth911 Media Revitalizes Brand, Website
April 17 2013 - 1:04PM
Marketwired
Earth911 Media, a new division of Earth911, Inc., an Infinity
Resources Holdings company (OTCQB: IRHC) (OTCBB: IRHC), recently
announced the relaunch of its brand identity and redesigned
website, Earth911.com.
The new flag logo and tagline, "More Ideas, Less Waste," place
Earth911 Media in a position to revamp the way it connects with its
readers and partners.
"One of the most important elements of this strategy shift for
the Earth911 Media division is the leverage it provides the brand
to stay ahead of the curve in the realm of partnerships and revenue
generation," said President and COO of Earth911, Inc., Corey
Lambrecht. "By re-orienting our message, tactics and design, we
will remain flexible and responsive to the changing needs of the
digital landscape."
"We wanted a site and branding that reflected who we have become
and the values that are important to our company and visitors,"
said Earth911 Media's Vice President, Raquel Fagan. "Our new flag
will help our readers unite under a common goal: to take a stand in
the fight against waste and make real changes in their daily
lives."
The update comes after an extensive research, design and testing
process by Earth911's internal Media and Platform and Applications
teams that highlighted creative and effective ways the site could
better capture visitors' interests and integrate advertisers. Some
of the changes include:
- Lifestyle-based information architecture and navigation
- Extensive social media sharing opportunities
- New and increased in-line native content and advertising
placements
"This is a fresh opportunity to relevantly connect our
advertising partners with our visitors in all aspects of their
daily lives, from work and home to food and style," added Fagan.
"It's not enough to think about living a lower-waste lifestyle on
occasion -- it's part of everything we do."
This holistic lifestyle integration is already showing its
effectiveness. In 2012, Earth911.com visitors increased 53 percent,
and pageviews rose by 59 percent. The improved layout and
functionality will encourage this trend to continue.
"Our intuitive features make it easier than ever for readers to
discover new content, share it with their own networks via social
media and increase our word-of-mouth potential," said Tony Ash,
director of platform and applications for Earth911, Inc. "We
specifically designed for a great user experience that would also
directly correlate with our monetization strategy."
The move to maximize Earth911.com and its content to accommodate
readers' preferences and interests will not only make the brand
stronger, but allow Earth911.com to offer that much more to
partners in terms of audience, outreach and interaction.
"These design choices will encourage significant traffic and
network growth for Earth911 Media, benefitting not only our readers
but also our partners," said Fagan. "Our partnerships will be
real-time, relevant and responsive, utilizing tools from affiliate
marketing and native content to digital ads and social
campaigns."
"'More Ideas, Less Waste' not only applies to the content on our
site, it's our business model as well," she added.
About Earth911 Media Earth911 Media, a
division of Earth911, Inc., operates and manages the leading
digital resource on living a lower-waste lifestyle, Earth911.com.
With the theme of More Ideas, Less Waste, Earth911.com and other
Earth911 Media initiatives and platforms provide news, ideas, tips
and information that make a difference. Geared towards helping
every reader feel inspired and empowered to make simple and
impactful choices in their daily lives, this suite of digital
resources bring new ways for people to take a stand every day in
the fight against waste.
About Earth911, Inc. Earth911, Inc.
supports the growth and goals of businesses and the information
needs of consumers on topics relevant to recycling and low-waste.
Through its data division, Earth911 is the technology partner for
businesses to create unique consumer engagement opportunities
through recycling intelligence, powered by the largest directory of
recycling information in the US. Earth911 Media is a lifestyle and
media publishing company that connects advertising partners with
consumers in all aspects of their daily lives, from work and home
to food and style. Earth911, Inc. is a wholly-owned subsidiary of
Infinity Resources Holdings Corporation (OTCQB: IRHC) (OTCBB:
IRHC). Infinity Resources Holdings companies provide innovative
waste reduction and landfill diversion solutions for recycling and
proper disposal of commercial and consumer waste streams. Visit
http://www.irhc.com.
Forward-Looking Statements This document
contains forward-looking statements that are subject to a number of
risks, assumptions, and uncertainties that could cause the
Company's actual results to differ materially from those projected.
These risks, assumptions, and uncertainties include the following:
the ability of the Company to raise capital; the ability to
complete systems within currently estimated time frames and
budgets; the ability to compete effectively in a rapidly evolving
and price-competitive marketplace; changes in nature of
telecommunications regulation in the United States and other
countries; changes in business strategy; the successful integration
of newly acquired businesses; the impact of technical change; and
other risks referenced from time to time in the Company's filings
with the Securities and Exchange Commission.
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MEDIA CONTACT: Jennifer Giacoppo Sr. Public Relations
Director Earth911 Media Email Contact 480.889.2650
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