PBI Bank Taps RLF Communications as Marketing Communications Partner
July 23 2014 - 2:00PM
Business Wire
Porter Bancorp, Inc. (NASDAQ: PBIB), parent company of PBI Bank,
announced today that PBI Bank, Inc. has formed a partnership with
RLF Communications, LLC for marketing communications support
following a rigorous review and bid process. The bank’s senior
leadership team selected RLF Communications from amongst several
marketing agencies that presented on their strategic capabilities,
level of experience, depth of banking industry knowledge and
tactical executions.
“PBI Bank is poised for growth in both our metro and rural
markets and to expand and enhance our product and service
offerings,” said John T. Taylor, PBI Bank President and CEO. “Given
the breadth and scope of our market area in Kentucky, we recognized
that an important part of that growth is predicated on defining a
strong, meaningful brand and reconnecting with the many communities
we serve.”
Taylor added that RLF Communications demonstrated particular
strength and depth in financial services marketing, advertising and
public relations. RLF Communications conducts regional and national
campaigns for its clients in the southeast and south central
regions of the U.S., and has been consistently recognized with
awards and honors for its creativity, execution and driving
successful results.
“We are extremely pleased to partner with PBI Bank and help them
define and communicate their story, value proposition and
competitive differentiators,” said Monty Hagler, RLF Communications
President and CEO. “PBI Bank has a clear strategic vision for
growth in both its retail and commercial lines of business, and we
look forward to supporting the work around that vision to raise the
profile of PBI Bank in the communities where the bank
operates.”
About Porter Bancorp, Inc.
Porter Bancorp, Inc., a bank holding company headquartered in
Louisville, Kentucky, had $1.1 billion in assets as of
March 31, 2014. Through Porter’s subsidiary PBI Bank, it operates
18 full-service banking offices in Kentucky. Porter Bancorp’s
common stock is traded on the Nasdaq Global Market under the symbol
“PBIB.”
About RLF Communications
RLF Communications, based in Greensboro, NC, is a full-service
agency that delivers insightful strategy, powerful ideas and
relentless execution to advance client objectives. RLF’s work is
consistently recognized with national marketing communications
awards, including ADDYs, PRWeek awards, SABRE awards and the Public
Relations Society of America’s Silver and Bronze Anvils. RLF is
also cited as one of the best agencies to work for in the U. S.,
and is a proud partner of Worldcom, the world’s largest and oldest
partnership of independent communications agencies with 140 agency
partners throughout the globe.
PBIB-G
Porter Bancorp, Inc.Melissa G. Lucas, 502-499-4800Director of
Marketing and Communications
Porter Bancorp, Inc. (delisted) (NASDAQ:PBIB)
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