HERZLIYA, Israel, April 5, 2022 /PRNewswire/ -- Caesars Slots®,
Playtika's (NASDAQ:PLTK) free-to-play social casino game, will
be donating a minimum of $17 000 and up to $35 000
to The Wildlife Conservation Society (WCS) as part of a
new collaboration to support the charity in its mission to save
wildlife and wild places worldwide through science, conservation
action, education, and inspiring people to value nature.
This week, Caesars Slots® players will be introduced to a new
in-game character, a cuddly pet panda. Players will name their
pandas and enjoy their company while unlocking exciting new
features within the game. Throughout the campaign, Playtika will
donate on behalf of Caesars Slots® players, who will be able to
collect balls through the gameplay that are used to unlock
presents. With every present that a player unlocks, Caesars Slots®
will add to the total donation up to $35 000.
The game design aims to highlight dangers to wildlife, and the
donations made by Playtika on behalf of the global player community
of Caesars Slots® will contribute to the important work that WCS is
doing to conserve the world's largest wild habitats in 14 priority
regions, home to more than 50% of the world's biodiversity.
This includes WCS's vision to end all intact forest loss by 2030,
which can provide up to 30% of the action needed by 2030 to keep
the global temperature rise below 2°C.
Liran Paz, General Manager of
Caesars Slots®, comments:
"Caesars Slots® is proud to support the Wildlife
Conservation Society with the help of its player community. We
believe entertainment and gaming companies can play an important
role in raising awareness around environmental issues by combining
play with purpose, and hope that our players will be excited to
unlock the new features and thus contribute to the cause. Enjoying
the new features of the game and unlocking the presents will impact
our donations to WCS and support its efforts to reach the United
Nations' 2030 Sustainable Development Goals."
John Calvelli, Executive Vice
President for Public Affairs, WCS, comments:
"The Wildlife Conservation Society is grateful for Playtika's
support, which helps WCS in its mission to save wildlife and wild
places around the globe. Today, an unprecedented 1 million
animal species around the world are at risk of vanishing
forever. WCS's ambitious goal is to not only prevent the
extinction of our planet's most iconic and biologically important
species—but also to lay the groundwork for their recovery. We are
thankful for Playtika's donation in support of our work."
Caesars Slots® is available to download for free on the
App Store and Google
Play.
About Caesars Slots®
Caesars Slots® is one of the top free-to-play social casino
games in the world, with hundreds of thousands of daily players
across multiple platforms according to Data.ai. The Caesars
trademarks are licensed to Playtika by Caesars Interactive
Entertainment, LLC.
About Playtika
Playtika Holding Corp. is a mobile gaming entertainment and
technology market leader with 35 million monthly active users
across a portfolio of multiple games titles. Founded in 2010,
Playtika was among the first to offer free-to-play social games on
social networks and, shortly after, on mobile platforms.
Headquartered in Herzliya, Israel,
and guided by a mission to entertain the world through infinite
ways to play, Playtika has 20 offices worldwide and employs over
4,000 employees.
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