An Ice Cream Truck Favorite for Many,
SpongeBob SquarePants Popsicles Can Now Be Found in Local
Grocery Stores Nationwide Beginning January
2024
ENGLEWOOD CLIFFS, N.J., Jan. 4, 2024
/PRNewswire/ -- Today, Popsicle is debuting a brand-new look for
its new SpongeBob SquarePants frozen confection bar, in
celebration of everyone's favorite underwater pineapple-dwelling
sponge. The new design is lovingly drawn sketch-style and inspired
by the many faces of the iconic character through the years, from
the mischievous DoodleBob to the famous Smiley Face SpongeBob. Each
of these loveable faces were the muses for the newest treat hitting
shelves.
The joy of unwrapping one of these delicious frozen treats is
part of the excitement of meeting a brand-new Popsicle version of
everyone's favorite sponge! Available nationwide beginning
January 1, 2024, the frozen treats
were created in collaboration with Nickelodeon and Paramount
Consumer Products and will be sold in six-count packs.
"We were inspired by the many fun faces of SpongeBob
SquarePants to create our new sketch-inspired design in a
doodled aesthetic. Capturing his silly smile, his loveable nature
beams at fans after seeing what's behind the wrapper. It is JUST as
tasty as the original fruit punch & cotton candy SpongeBob
single-serve bar," said Bentley
King, U.S. Head of Ice Cream Operations.
"We can't wait for people to try this new SpongeBob
SquarePants frozen creation!" said Priya Mukhedkar, SVP, Consumer Products,
Paramount. "We're so happy that fans will now have the opportunity
to grab a SpongeBob bar at their local grocery store, any time they
want."
The SpongeBob SquarePants frozen confection bar with
chocolatey eyes is still available wherever single-serve frozen
treats are sold!
To learn more and find out where to get your hands on
SpongeBob's newest look, visit Popsicle.com. Follow Popsicle to
join in on the fun on Instagram, Twitter and TikTok.
About Popsicle
As a brand invented by an 11-year-old,
Popsicle has always created opportunities for kids to play more
often and use their imagination, from the vibrant colors and
flavors of Popsicle products to the upcycled, back-of-pack craft
activities with Popsicle sticks. In the spirit of continued fun,
Popsicle created SpongeBob ice pops. These frozen treats are fruit
punch and cotton candy flavored. For more information on Popsicle,
visit www.popsicle.com, or follow @Popsicle on Facebook,
Twitter, and Instagram. For product locator, please
visit www.popsicle.com/storelocator.
About Nickelodeon
Nickelodeon, now in its
44th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first
in everything it does. The brand includes television programming
and production in the United
States and around the world, plus consumer products,
digital, location-based experiences, publishing and feature films.
For more information or artwork, visit http://www.nickpress.com.
Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA) global
portfolio of multimedia entertainment brands.
About Paramount Consumer Products
Paramount Consumer
Products oversees all licensing and merchandising for Paramount
(Nasdaq: PARA, PARAA), a leading global media and entertainment
company that creates premium content and experiences for audiences
worldwide. Driven by iconic consumer brands, Paramount Consumer
Products' portfolio includes a diverse slate of brands and content
from BET, CBS (including CBS Television Studios and CBS Television
Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures
and SHOWTIME®. With properties spanning animation,
live-action, preschool, youth and adult, Paramount Consumer
Products is committed to creating the highest quality product for
some of the world's most beloved, iconic franchises. To view our
range of consumer products and Paramount branded apparel,
visit ParamountShop.com.
Media Contact
Carly
Serrano
Carly.Serrano@edelman.com
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SOURCE Popsicle