SEATTLE, July 25, 2017
/PRNewswire/ -- Onvia (NASDAQ: ONVI), the leading provider of sales
intelligence and acceleration technologies for businesses selling
to the public sector, today announced the availability of On Demand
Reports: Contact Lists to new and existing Onvia clients. Onvia
Contact Lists draw from a database of hundreds of thousands of
active buyers and decision makers at all levels of government,
including federal, state, local and educational agencies. Onvia is
the only data provider that can link contacts to relevant past
purchase behavior, enabling sales and marketing leaders to better
target and connect with the most influential decision makers and
buyers in the public sector.
![Onvia, Inc. Logo. (PRNewsFoto/Onvia, Inc.) Onvia, Inc. Logo. (PRNewsFoto/Onvia, Inc.)](https://mma.prnewswire.com/media/358067/onvia__inc__logo.jpg)
"The most successful sales and marketing professionals pursuing
government contracts know that it's no longer effective to only
monitor currently open bids and RFPs," said Russ Mann, CEO at Onvia. "Instead, they make a
point to proactively target, prospect and engage with agency
buyers, procurement agents, influencers and decision makers. With
Onvia Contact Lists business leaders can build better pipelines,
execute highly targeted go-to-market campaigns and grow their sales
to the public sector."
The Most Complete Source of Active Buyers at All Levels of
Government
Onvia Contact Lists offer access to the most complete source of
active buyers at the federal, state, local and educational levels
of government, augmented with historical spend information to allow
for highly targeted prospecting. Marketers are able to use this
information to increase the effectiveness and conversion rates of
their campaigns.
With Onvia Contact Lists, sales and marketing professionals
can:
- Prospect Proactively: Create on-demand conquest lists of
government procurement professionals, buyers and agency decision
makers
- Build Trusted Relationships: Segment contacts by past
purchase behavior to create highly targeted touchpoints with
potential customers
- Customize Targets: Configure results to fit specific
needs and reach either a broad or highly specific audience
- Connect to Marketing Automation and CRM Systems: Easily
upload lists into existing marketing automation and CRM
systems
"With Onvia Contact Lists, we're leveraging our industry-leading
federal, state, local and educational datasets to arm sales and
marketing leaders with contact information that goes beyond just
the typical names, emails and phone numbers," said Chris Woerner, SVP of Product at Onvia. "Our
technology allows us to take the extra step of overlaying
historical spending information to surface buyers and decision
makers that have a higher likelihood to spend on a particular
product or service."
Companies are Increasing Their Investment in Sales and
Marketing to the Public Sector
Comments collected in Onvia's 2017 Survey of Government
Contractor Sales Expectations revealed that companies pursuing
government contracts want to create closer connections with buyers
through increased investment in sales and marketing:
- "We have increased our sales staff for this segment of the
market."
- "We are aggressively marketing our services to additional
agencies."
- "We are always improving our outreach to government entities
and hopeful that this continues to pay off in term of sales."
Onvia Contact Lists, which enable enterprise, mid-market and
small businesses to accelerate sales to federal, state, local and
education government agencies, can help companies build those
connections. New and existing Onvia clients can get started by
requesting a quote here.
About Onvia
Onvia (NASDAQ: ONVI) is the leader in B2G sales intelligence and
acceleration. Onvia provides enterprise, mid-market and small
business customers with the most comprehensive set of federal,
state and local government contracting leads. Clients grow their
sales pipeline with access to bids, RFPs and future spending data,
along with agency contacts, competitor information and market
analytics – all backed by Onvia's smart search technology, CRM
integration and expert support. Resolving the friction in this
$2 trillion market, Onvia creates
mutual value for public and private sectors, taxpayers and society
at large.
For more information visit https://www.onvia.com or follow us on
LinkedIn, Twitter and Facebook.
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SOURCE Onvia, Inc.