ODDITY Appoints Gil Efrati as CEO of SpoiledChild
August 24 2023 - 4:05PM
ODDITY, the consumer technology platform behind IL MAKIAGE and
SpoiledChild which is transforming the global beauty and wellness
market, today announces the appointment of Gil Efrati to the role
of CEO of SpoiledChild.
As CEO, Efrati will build upon the brand’s explosive
multicategory growth and deliver against the objective of becoming
the world’s largest wellness brand. Efrati will report to ODDITY
CEO Oran Holtzman. Efrati brings an outstanding track record and
experience in ecommerce. He joins ODDITY from Resident, where as
CMO Efrati scaled the business to become the world’s largest and
most profitable online mattress company. Prior to Resident, Gil
spent seven years at Google leading a variety of ecommerce-focused
growth teams.
“SpoiledChild is transforming the wellness industry as the most
successful online brand launch in history, leveraging the power of
ODDITY’s 40M+ users, 1B+ data points, and groundbreaking technology
platform,” said Oran Holtzman, ODDITY’s co-founder and CEO. “I’ve
known Gil personally for many years. He’s one of the strongest and
most knowledgeable talents that I know in the online arena. His
growth mindset and deep ecommerce expertise and experience will
allow us to accelerate the brand’s growth and build the future of
wellness with SpoiledChild’s powerful momentum. We are thrilled to
have him join our team.”
SpoiledChild is a multicategory, prestige wellness brand that is
redefining the category through technology, science-backed
products, and sustainable design. SpoiledChild is an online-only
brand powered by ODDITY’s scalable technology platform. Launched in
February 2022, the brand has recorded $48 million is gross sales in
its first year and is already profitable.
“I am thrilled with the opportunity to lead SpoiledChild,” said
Efrati. “I have been following ODDITY’s journey since launch and
couldn’t be more excited to join this rocket ship. SpoiledChild is
a once in a decade brand with strong unit economics and an
extremely talented and results-driven team. I plan on supporting
the team to help drive the brand to new peaks, on our way to be the
largest wellness brand in the world.”
About ODDITYODDITY is a consumer tech company
that builds and scales digital-first brands to disrupt the
offline-dominated beauty and wellness industries. The company owns
IL MAKIAGE and SpoiledChild brands.
ODDITY, which operates with business headquarters in New York
City, R&D center in Tel Aviv, and biotechnology lab in Boston,
has built one of the industry's most advanced AI-driven online
platforms, leveraging data science, machine learning and computer
vision capabilities to deliver a better online experience for
consumers. The company deploys cutting-edge data science to
identify consumer needs and develops solutions in the form of
beauty, wellness, and tech products.
As part of its technology platform, which currently serves its
own brands and over 40 million users, ODDITY develops and deploys
key consumer-facing technology products, including:
- POWERMATCH and SpoiledBrain – AI- and
Machine Learning-driven matching engines to deliver consumers the
perfectly-matched products for them
- Hyperspectral Vision – A patented
hyperspectral image recovery software, catapulting the company into
the forefront of innovation in computer vision
- Kenzza – a patented, creator-powered,
video-on-demand media platform that represents one of the largest
libraries of bespoke beauty media content in the world
The company is developing tools to offer its technology products
to external companies.
ODDITY operates ODDITY LABS, an industry
leading biotechnology center and pioneer in artificial
intelligence-based molecule discovery. ODDITY LABS develops a wide
range of proprietary ingredients, including novel molecules,
probiotics, and peptides, for the advancement of high performing,
science-backed, and beauty and wellness products that address a
broad spectrum of consumer needs.
ContactsMichael Braunmichaelb@oddity.com
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