Nutrisystem CMO Keira Krausz Selected as a Direct Marketing Club of New York 2018 Silver Apple Honoree
December 03 2018 - 8:57AM
Business Wire
Nutrisystem, Inc. (Nasdaq: NTRI) a leading provider
of health and wellness and weight management products and
services including Nutrisystem® and South Beach Diet®
brands, announced today that Keira Krausz, Executive Vice
President and Chief Marketing Officer, has been named a 2018 Silver
Apple honoree by the Direct Marketing Club of New York (DMCNY).
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Keira Krausz, Executive Vice President
and Chief Marketing Officer for Nutrisystem has been named a 2018
Silver Apple honoree by the Direct Marketing Club of New York
(DMCNY). (Photo: Business Wire)
The Silver Apple Awards honor individuals who have made
outstanding contributions throughout their career in the fields of
digital and data-driven marketing. This year’s awards celebrate
five Silver Apple honorees for 25 or more years of leadership in
the field.
Krausz, who joined Nutrisystem in February 2013 as Chief
Marketing Officer, led the marketing team that rebuilt
Nutrisystem’s Direct business, significantly growing its digital
and traditional channels. Nutrisystem revenues doubled from
2012 to 2017. In 2017, Krausz led the marketing launch of South
Beach Diet in Direct, which grew over 150% in the first nine months
of 2018.
While at Time Inc. QSP, she was responsible for adding the
digital channel to the largest magazine school fundraising business
in North America, and built its email channel. And, while at
Reader’s Digest, she returned the Reader’s Digest book business to
profitability and growth, via product innovation, creative, and
database management.
“It’s an honor and a privilege to have been selected as a 2018
Silver Apple honoree,” said Krausz. “I’m truly passionate about
working for a company that drives innovation and helps people to
improve their lives, and I’m inspired by the dedication and
creativity of my fellow honorees.”
"Each Silver Apple recipient has achieved remarkable
business success in his or her respective career, but also has
given back through industry and community service,” said DMCNY
President Paulette Oliva, executive vice president, database
marketing/audience targeting, and founding partner of MeritDirect.
“Our new Apples for Excellence call out the importance of two vital
areas of our business – advocacy and disruption – to help ensure a
solid present and future for our field. Collectively, these
honorees are a reason to come together and celebrate as we do.”
Krausz was recently honored at the Silver Apples Gala in New
York City. For more details and a full list of Silver Apple
honorees, visit dmcny.org/silver-apples.com.
About Nutrisystem, Inc.
Nutrisystem, Inc. (Nasdaq: NTRI) is a leading provider of health
and wellness and weight management products and services and has
helped millions of people lose weight over the course of more than
45 years. The company’s multi-brand approach to weight loss
includes multiple plans for 2018. For more information, go
to NutrisystemNews.com and Newsroom.SouthBeachDiet.com.
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Robin McConnell ShallowSVP, Corporate CommunicationsNutrisystem,
Inc.rshallow@nutrisystem.comm 914-841-5572
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