Nutrisystem Reports “Super Monday” as One of the Top Ten Diet Decision Days of the Year for Men
January 31 2013 - 1:07PM
Business Wire
Nutrisystem, Inc. (NASDAQ: NTRI), the leading home delivery
weight loss program for men and women, has identified "Super
Monday" -- the Monday after the final football game of the season
-- as one of the biggest dieting decision days of the year. Based
on the Company's proprietary data, there is historically a
post-game rally to inquire about the Nutrisystem® Men's Program
from men (and sometimes their wives and girlfriends) looking to
kick start weight loss.
Football legend and hall of fame
quarterback Dan Marino after losing 22 pounds on Nutrisystem.
(Photo: Nutrisystem)
In response to the demand, football legend and hall of fame
quarterback Dan Marino and former football entertainment reporter,
Jillian Barberie Reynolds, are encouraging people to lose weight
and stay fit as they both have on the Nutrisystem Program. As part
of the motivational “Super Monday” campaign, Nutrisystem is
launching a “Pledge to Lose” contest with a chance to win the
Nutrisystem® program for one year, autographed Dan and Jillian
memorabilia and a grand prize of an all-inclusive trip for two to
the Bahamas. Anyone can enter by “liking” the Company’s Facebook
page and completing an entry form starting today and joining the
pledge to lose (http://www.facebook.com/Nutrisystem).
According to Nutrisystem, which is a leader in diet plans for
men, Monday is the biggest diet decision day of the week and
Mondays after holiday weekends are even bigger. Game day for the
final football game of the season has become a national holiday of
sorts and, for millions of Americans, hitting the scale the
day-after can be a real wake-up call.
Four-time Super Bowl champion and legendary Hall of Fame
quarterback, Terry Bradshaw, who lost 32 pounds* on
Nutrisystem, says, "It makes perfect sense. You go for the chips,
you go long for the guacamole and you just keep going. Then, you
wake up the next day and think, 'Man, I gotta do something I know
will work. I need a winning game plan.'”
Marino added, "This is the time of year I get the most
questions about Nutrisystem. I am thrilled we are going to seize
the moment and help people turn the motivation to lose weight into
an action plan."
Nutrisystem is guaranteed to work**, even when other diets have
failed with 90% of customers who stayed on the program surveyed
agreeing that the Nutrisystem® SUCCESS® program is easier to follow
than other weight loss programs they have tried or dieting on their
own. In a 2009 customer survey conducted by the National Business
Research Institute for Nutrisystem, it was reported that customers
lost an average of 43% more weight than dieting on their own. Four
out of five customers surveyed agreed that Nutrisystem SUCCESS
worked better than any other program they've tried and would
recommend the program over another weight loss program they’ve
tried.
**The Company offers a 14-day risk free, money back guarantee
allowing customers to try the food for 14 days. If they don’t like
it for any reason, they can return unused non-frozen food and get a
full refund. Nutrisystem even pays for return shipping.
“Let’s be honest, girls watch the game too and we eat and drink
at the parties. The day after can be humbling for all of us. Dan
and I are psyched to be encouraging people to diet with us this
year,” said Jillian Barberie Reynolds, who in her 40’s lost 30
pounds* on Nutrisystem and can still rock a bikini.
Game Day – Fun Food Facts
- Second largest food consumption day
behind Thanksgiving. (Source: USDA)
- It is estimated that over 100 million
pounds of chicken wings will be eaten during the big game. (Source:
National Chicken Council)
- Football fans will consume 11.2 million
pounds of potato chips, which equates to 27 billion calories and
1.8 billion grams of fat. (Source: Calorie Control Council and
Snack Food Association)
- During the course of the entire game,
the average football fan is expected to eat 1200 calories and 50
grams of fat, solely in snacks. (Source: Calorie Control Council
and Snack Food Association)
Super Monday – Top Dieting Decision Day
- Every 1.5 seconds, men call or visit
Nutrisystem.com on Super Monday.
- Super Monday is one of the top ten diet
decision days of the year for men.
- One of the most popular Nutrisystem
items ordered by men on Super Monday is lasagna and for women, it’s
the pizza.
The Nutrisystem Men's Program launched in 2006 in response to a
gap in commercial weight loss programs for men. Nutrisystem
pioneered the first commercial weight loss program tailored for men
complete with home meal delivery right to their door. A low
Glycemic Index (low GI), high protein diet curbs hunger and helps
maintain lean muscle mass.
Marino, who lost 22 pounds* on the program and has been a
Nutrisystem for Men spokesperson for more than five years, shares,
"Nutrisystem sends great tasting food directly to my door. I just
heat and eat."
Since the first Nutrisystem men's order was placed, Nutrisystem
has helped men lose an estimated 24 million pounds or roughly the
equivalent of 95,230 NFL players at an average weight of 252
pounds.
To get in the game today and to join Dan Marino, Terry
Bradshaw and Jillian Barberie Reynolds on the Nutrisystem ®
program, please visit www.nutrisystem.com/success4u
or call 1-888-841-2572.
*Results not typical. On Nutrisystem, you can expect to
lose at least 1-2 lbs. per week. Some individuals lost weight on a
prior Nutrisystem® program. Continuing with SUCCESS.
About Nutrisystem
Having helped Americans lose millions of pounds over the last 40
years, Nutrisystem, Inc. (NASDAQ:
NTRI) develops evidence-based programs for healthy weight
management, and is the leading provider of home-delivered weight
loss meal plans. Nutrisystem offers balanced nutrition in the
form of low glycemic index meal plans designed for men and women,
including seniors, vegetarians and the Nutrisystem® D® program for
people with diabetes or at risk for type 2 diabetes. Nutrisystem®
plans include a wide variety of pantry and frozen entrees and
snacks to aid in program satisfaction and adherence, as
well as transition plans to support long-term success. The Fort
Washington, PA-based company also provides weight management
support and counseling by trained weight-loss coaches and
registered dietitians, as well as through an engaged online
community, online tools and trackers, mobile apps, cookbooks and
more. Healthcare professionals may learn more about the
programs by visiting www.nutrisystem.com/hcp.
Nutrisystem® weight loss plans are available directly to
consumers through www.nutrisystem.com, by phone
(1-800-435-4074) and at select retailers. The Company has also
introduced a new in-store retail line, Nutrisystem® Everyday®
products, comprised of nutritionally balanced bars,
smoothies, bakery and breakfast items aimed at consumers
who aspire to eat healthier.
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