MediaZone Unveils Social TV -- the Next Generation Broadband Video Platform -- at 2007 International CES Show
January 09 2007 - 8:00AM
Business Wire
MediaZone, a leading global online broadcaster, today announced a
beta version of its shared streaming Social TV platform at the 2007
International CES event in Las Vegas. This latest MediaZone
evolution enables social networks to form and interact with each
other around professionally-produced video, fundamentally changing
the television experience. Social TV for the first time ever
enables TV channels to launch globally and affordably. The Social
TV platform will be formally unveiled this evening at an
invitation-only press conference at the Las Vegas Convention
Center. Since its debut in 2004, MediaZone has become a recognized
leader in long-form broadband video programming, delivering more
than 2000 premier global sports, entertainment and cultural events
per year, including the Wimbledon Championships, the ING New York
City Marathon and the FIBA Basketball World Championships. The
company has also developed long-term exclusive content partnerships
with major media brands including NBC Sports, AOL and the Shanghai
Media Group. The Holy Grail: Interactive, Social Television
MediaZone�s Social TV capabilities encourage social networks to
form around a mutual passion for media, giving users the
interactivity of the internet with the quality and reliability of
traditional television from around the globe. MediaZone�s latest
platform introduces new features surrounding video programming,
including chat with others watching the same show, ratings &
comments, blog publishing, and other tools to deliver a far more
comprehensive interactive platform than current video sites offer.
Viewers can share their thoughts and passions while watching Social
TV�s numerous hard-to-find programming channels. Also in Q1 2007,
Social TV will offer unique opportunities for advertisers to
participate in this measured and targeted media platform and
connect with its growing base of users. Advertisers will be able to
employ a variety of ad formats from simple text ads to streaming
video to engage this unique audience. �MediaZone�s Social TV
platform is a culmination of nearly two years of technology
development and market research and delivers on our vision to offer
consumers the first truly converged interactive online television
experience,� said Michelle Wu, CEO of MediaZone. �Our platform is
the optimal solution for the long-sought marriage between
television and the web and will redefine how long-form,
professionally-produced TV programming is consumed. While short
video clips sparked the online video revolution, we believe that
providing viewers an interactive, social experience while reshaping
the economics of launching and distributing broadband television
channels globally represents the next wave in online video.� Launch
TV Channels Globally Also crucial to the Social TV platform is its
ability to accommodate TV producers, networks, cable outlets, media
libraries and other content partners seeking to build 24x7 linear
internet video channels. Disrupting the traditional TV model,
Social TV is quickly and cost-effectively launching truly global TV
channels online, as contrasted with the hundreds of millions of
dollars that it may cost to start a conventional cable TV channel,
which is usually restricted to a particular geographic region.
MediaZone�s patent-pending shared-streaming technology allows users
to securely share video packets, greatly reducing distribution cost
while protecting content with DRM and distribution policies.
Several content partners are focusing on programming new channels
for distribution via Social TV rather than simply re-broadcasting
original TV content, an approach that also creates
cross-promotional opportunities with conventional TV. The latest
version of the Social TV platform allows audiences to access
content on a global basis and features a range of free
advertising-supported programming including: SPORTS Extreme Sports
Entertainment � A branded channel that has some of the most
high-quality, extreme sports content from around the world.
KickXSSports � The world of martial arts is highlighted with
competition, development and lifestyle programming for both
high-level and casual participants. MediaZone: Extreme Sports � The
world of extreme sports brought to viewers through a variety of
programming such as skateboarding, snowboarding, street luge,
mountain biking and more. MediaZone: Wrestling � Focused on
bruising pro wrestling action from the United States and
International wrestling associations. ENTERTAINMENT H2F Got Comedy
� Focuses on �hot young comedians� from the stand-up circuit.
Silver Lake Film Festival � Highlights from Los Angeles�s leading
showcase for independent and alternative feature, documentary and
shorts films and digital multi-media. The 5 Minute Filmmaker �
Presented by Filmmakers Alliance and Silver Lake Film Festival, an
online school for aspiring filmmakers with short, easily digestible
lessons about the art and craft of film making from story
development to production techniques and marketing-distribution
tips. Urban Sky � Hip-hop music & lifestyle programming
compiled by Chuck D, formerly of Public Enemy. Watchit Las Vegas �
Las Vegas Lifestyle & travel programming; developed by Robin
Leach & James Lavelle. MediaZone: Comedy � Aggregating some of
the best comedy available today � sketch comedy, episodic comedy,
comedy shorts and slapstick humor from some of the funniest
performers in the United States. MediaZone: Concerts � Live
performances from up-and-coming new bands; includes �Live at the
Gig� concerts. MediaZone: Horror � Horror films that will scare,
shock and portray all your worst nightmares. MediaZone: Short Films
� Co-presented with the Silver Lake Film Festival, includes the
best of short-form entertainment, both fiction and non-fiction,
with genres such as documentaries, student films, comedies and
foreign selections. MediaZone: Special Events � Live specials such
as the Miss World Competition, FIBA Basketball, ToughGuy
competitions and others, plus feature programming from Fashion
Week, Hollywood and other spectaculars. LIFESTYLE Beauty TV � The
Beauty TV Network showcases beauty secrets, products, information
and other lifestyle programming. The Fit Show � Features the
world's biggest bodybuilding contests and an in-depth look at
training programs, nutritional habits, and athlete profiles. Tuning
Mania � Explore the world of high-end auto tuning and styling.
MediaZone: Fishing � Focuses on a wide variety of entertaining and
instructional fishing programs including many of your favorite TV
shows, past and present. MediaZone: Travel � This channel takes you
on exciting adventures around the globe. INTERNATIONAL CCTV-4 � The
International Channel for Chinese abroad, as well as viewers in
Hong Kong, Macao and Taiwan. CCTV-9 � An English-language Chinese
channel offering the best window into China and its culture. Dragon
TV � Focuses on a variety of SMG's well-known programs including
news, interviews, entertainment and more. Guangdong Southern TV �
News and entertainment in Cantonese. Hunan Satellite TV � The most
vital entertainment TV channel in China providing unique and
popular talk shows and entertainment programming. Jiangsu Satellite
TV � Jiangsu Satellite TV is becoming one of the most popular
channels in China with continuous news and information programs,
plus the latest TV plays and series. TV5 Mongolia � Satellite feed
of a 24x7 channel from Mongolia. TV6 Trinidad & Tobago � Live
news from the islands. TTV World � This channel has been created to
keep overseas Taiwanese in touch with home, by bringing them live
coverage of the best Taiwanese television programs, movies and
news, 24 hours a day. NEWS & INFORMATION Ethical Markets � A
financial lifestyle magazine show that addresses the alignment of
your investment with your values. Pentagon Channel � The Pentagon
Channel broadcasts military news and information for the 2.6
million members of the U.S. Armed Forces. Voice of America � On air
since 1942, this is a multimedia international broadcasting service
funded by the U.S. government which broadcasts more than 1,000
hours of news, informational, educational, and cultural programming
every week to an estimated worldwide audience of�more than
115�million people. World Economic Forum Channel � Offering
insightful coverage from the past 36 years of the World Economic
Forum including its Annual Meeting at Davos, its regional meetings
around the world and a selection of key highlights from the history
of this organization. As of January 24, select live coverage of the
2007 Davos edition and some video blogs by global leaders collected
in the soon to be launched Davos Conversation pages
www.weforum.org/davosconversation. Future iterations of Social TV
will also include subscription & pay-per-view options. To
experience the new MediaZone platform, visit:
http://SocialTV.MediaZone.com. About MediaZone Social TV pioneer
MediaZone is a leading global online broadcaster specializing in
professionally-produced sports, international and entertainment
video programming. MediaZone has established lasting partnerships
with leading media brands including AOL, NBC Sports and the
Shanghai Media Group and is the official online broadcast partner
for major events such as Wimbledon, FIBA Basketball and SANZAR
rugby. Through its next generation Social TV platform, MediaZone
links premier content with unprecedented interactivity for a
completely new user experience. The company is headquartered in the
San Francisco Bay Area with offices in China and Europe. MediaZone
is a division of MIH Ltd., a wholly-owned subsidiary of Naspers
(Nasdaq:NPSN). For more information, please visit: MediaZone.com.
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