WordStream and Constant Contact Announce Partnership
June 30 2015 - 9:00AM
Business Wire
Best-in-class software providers partner to
help small businesses find new customers and engage the ones they
have
WordStream, Inc., a leading provider of search engine marketing
software and services, and Constant Contact®, Inc. (NASDAQ:
CTCT)—both best-in-class digital marketing companies based in the
Boston area—have partnered to help small businesses find new
customers and grow long-lasting customer relationships through a
combination of paid search and email marketing.
“Our research shows that two of the top concerns for small
business owners are finding new customers and engaging the ones
they have. Rounding out the top three concerns is having enough
time to do everything that needs to get done,” said Arthur
Steinert, vice president at Constant Contact. “This partnership
looks to solve all three of those, driving customer leads through
paid search, keeping leads and customers engaged via email
marketing, and providing an integrated experience that will save
small businesses real time.”
As part of the partnership, WordStream and Constant Contact will
develop an integration that brings new customer leads collected via
WordStream Advisor seamlessly into Constant Contact, letting small
businesses engage with those leads without any extra steps.
“As a small business owner, I don’t have time to waste on
difficult or ineffective tools. WordStream and Constant Contact are
two tools that I count on, and they’ve proven their value over and
over again,” says Rick Enrico, CEO of SlideGenius and a customer of
both Constant Contact and WordStream. “This partnership will make
my life even easier. I can drive affordable leads through paid
search and stay in touch via email. It saves me time and
money.”
In addition to the integration, the partnership provides small
businesses with free or discounted access to the companies’
marketing tools. WordStream will distribute thousands of free and
discounted Constant Contact email marketing accounts, including
on-boarding and coaching from Constant Contact’s award-winning
support team, to new and existing customers. Constant Contact
Solution Providers, a network of small business marketing
consultants, will have access to a special incentive package
consisting of an extended free trial of WordStream’s pay-per-click
(PPC) management tools and software as well as complimentary
Premier Consulting support. And, as of today, all small businesses
have free access to WordStream’s AdWords Performance Grader through
the Constant Contact MarketPlace to help them benchmark their
online advertising performance.
“As local Massachusetts companies with proven dedication to
supporting small businesses, this partnership is a natural fit,”
said Ralph Folz, CEO of WordStream. “We’re thrilled to partner in
this completely new way to better serve our customers’ marketing
needs.”
To learn more about the partnership, click here.
About WordStreamWordStream Inc. provides software
and services that help small and medium-sized businesses and
agencies grow and get maximum results from their pay-per-click
(PPC) marketing efforts. WordStream's easy-to-use software allows
for more effective paid search campaigns with the 20-Minute Work
Week, a customized workflow that guides marketers through steps to
greatly improve their AdWords, Bing Ads and Yahoo campaigns,
including landing page optimization, call tracking, and visually
stunning reporting. WordStream’s managed services team delivers
quality traffic, clicks and conversions for businesses looking to
improve their PPC campaigns. WordStream also offers award-winning
free tools, including the AdWords Performance Grader, which
evaluates users' Google AdWords accounts and provides valuable tips
for improvement. Learn more at http://www.wordstream.com.
About Constant Contact®, Inc.Constant Contact introduced
the first email marketing tool for small businesses, nonprofits,
and associations in 1998. Today, the company helps more than
600,000 customers worldwide find marketing success through the only
all-in-one online marketing platform for small organizations.
Anchored by our world-class email marketing tool, Constant Contact
helps small businesses drive repeat business and find new
customers. It features multi-channel marketing campaigns
(newsletters/announcements, offers/promotions, online listings,
events/registration, and feedback) combined with shared content,
contacts, and reporting; free award-winning coaching and product
support; and integrations with critical business tools – all from a
single login. The company’s extensive network of educators,
consultants/resellers, technology providers, franchises, and
national associations offer further support to help small
organizations succeed and grow. Through its Innovation Loft,
Constant Contact is fueling the next generation of small business
technology.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product
names and other brand names mentioned herein are trademarks or
registered trademarks of Constant Contact, Inc. All other company
and product names may be trademarks or service marks of their
respective owners.
(CTCT-F)
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version on businesswire.com: http://www.businesswire.com/news/home/20150630005168/en/
Media Contacts:Constant ContactErika Tower,
781-482-7039pr@constantcontact.comorWordStreamBill
Zinsmeister,
617-963-0555bill.zinsmeister@wordstream.comorInvestor
Contact:Constant ContactJeremiah Sisitsky,
339-222-5740ir@constantcontact.com
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