Millicom supports African Union fight against Ebola
December 03 2014 - 4:16AM
Business Wire
Millicom (STO:MIC)(NASDAQ:MICC), the international
telecommunications and media company, announced today its support
for the African Union’s (AU) campaign to raise funds for its fight
against the Ebola virus in West Africa.
The initiative, operating under the hashtag
‘#AfricaAgainstEbola’, will use an SMS dedicated platform to raise
funds for the deployment of African health workers to affected
countries.
Ebola has claimed over five thousand lives across some parts of
West Africa since it was first reported in Guinea in December 2013.
According to the World Health Organisation (WHO), this is the
largest outbreak on the continent, affecting mostly Guinea,
Liberia, and Sierra Leone.
At a recent Business Roundtable on Ebola hosted by the AU,
mobile operators committed to support efforts to fight Ebola by
unveiling an Africa-wide three-month campaign dubbed, ‘Africa
against Ebola’. This will focus on donations from members of the
public who are customers of the operators and will be channelled
into fighting the Ebola Virus.
The AU is leading this effort under its African Union Support to
the Ebola Outbreak in West Africa (ASEOWA) mission, which has so
far deployed 90 health workers to the three affected countries.
Commenting on the initiative, African Union Commission
Chairperson, Her Excellency Dr. Nkosazana Dlamini Zuma, said:
“We are conscious of the urgent need for all of us to do more,
and to act fast. It is only by acting together will we ensure that
our continent and world is free of Ebola. Let me repeat our call to
all Africans to lead the global efforts of solidarity with our
brothers and sisters in Liberia, Sierra Leone and Guinea.”
The SMS fundraising campaign will use the short code 7979 with
local adaptations where technology requires. Customers will be
asked to text ‘Stop Ebola’ to this code in order to donate in their
respective countries.
Mobile Operators across Africa including Airtel, Econet
Wireless, Etisalat, MTN Group, Orange, Safaricom, Vodacom and
Vodafone Ghana are participating in this campaign which will run
between now and the end of February 2015.
Rachel Samrén, Project leader of the joint-operator campaign and
Executive Vice President Strategic Operations and Partnerships at
Millicom, commented “it has been a privilege to work with sector
peers on this important cause and the spirit and determination of
the operator group to get the campaign up and running has been
truly inspiring. We are delighted to be part of the campaign which
complements our internal employee matching donation campaign as
well as the personal pledge of our Chairman to the Africa Against
Ebola fund.”
For more please visit: www.millicom.com
About Millicom
Millicom is a leading international telecommunications and media
company dedicated to emerging markets in Latin America and Africa.
Millicom sets the pace when it comes to providing digital lifestyle
services to the world’s emerging markets, giving access to the
world, primarily through mobile devices. Operating in fourteen
countries, primarily under the Tigo brand, Millicom offers
innovative and customer-centric products. Millicom employs more
than 16,000 people and provides mobile, cable, broadband, TV
content, online and financial services to over 50 million
customers. Founded in 1990, Millicom is headquartered in Luxembourg
and listed on NASDAQ OMX Stockholm under the symbol MIC. In 2013
Millicom generated revenue of $5.16 billion and EBITDA of $1.9
billion.
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Millcom International CellularPress Enquiries:Julian Eccles, VP,
Corporate Communications+44 7720 409374press@millicom.comorInvestor
Enquiries:Nicolas Didio, Director of Investor Relations+44 203 249
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