Market Leader Announces Partnership With Realty Executives International
April 27 2009 - 3:24PM
Marketwired
In a first-of-its-kind partnership for the real estate industry
Market Leader (NASDAQ: LEDR) (http://www.marketleader.com), an
innovator in online marketing technology and services for real
estate professionals, today announced a strategic relationship with
Realty Executives International to offer the company's
RealtyGenerator lead generation and lead management system as well
as its lead generation expertise to Realty Executives' more than
700 franchisees.
Under the agreement, Market Leader is providing its innovative
RealtyGenerator technology platform to Realty Executives
International's network of offices. RealtyGenerator is a powerful,
Web-based lead generation and lead management solution that helps
real estate brokers grow and manage their business. It does this by
using online advertising to generate a steady stream of engaged
consumer leads on a company's Web site and providing that broker
with a powerful contact management solution that enables the
company's agents to convert those leads into clients.
Phoenix-based Realty Executives International has nearly 800
franchise offices with nearly 15,000 sales associates in 14
countries and is now the first real estate franchisor to implement
and help fund a national lead generation program designed to
attract local home buyers directly to its brokers' Web sites, and
ultimately to the brokers' individual sales associates.
"We are excited to have been chosen by Realty Executives to help
their brokers grow their market share and turn the Internet into an
important and growing new profit center," Market Leader CEO Ian
Morris said. "Realty Executives is showing bold leadership in
creating this first-of-its-kind initiative, and we are eager to
extend the success we are seeing with many of their franchisees to
the rest of their franchise network."
Realty Executives International President Rich Rector said,
"Having access to Market Leader's RealtyGenerator technology and
online advertising program will significantly help our brokers
generate leads online while giving them the tools they need to help
them convert those leads into new clients. By helping our brokers
fund this initiative we are helping them build new revenue streams
at this important time in our industry. Our program is the first of
its kind to enable brokers to generate leads directly on their
local Web site, and this is a major point of differentiation for
us."
Some Realty Executives offices already have begun using
RealtyGenerator as part of a rollout which is underway and will
continue throughout the second quarter.
Realty Executives' brokers can learn more about RealtyGenerator
by calling 1-888-239-2560. RealtyGenerator's powerful lead
generation and client management system has been continually
enhanced over the past five years and currently powers more than
200 innovative brokerage companies throughout the nation.
About Market Leader Inc.
Market Leader (NASDAQ: LEDR) provides real estate professionals
with innovative marketing and technology solutions that enable them
to grow and manage their business. Founded in 1999 by a
second-generation real estate agent, Market Leader provides real
estate agents, agent teams, and brokerage companies with
subscription software and advertising products that enable them to
generate a steady stream of prospects, as well as the tools and
training they need to convert these prospects into clients.
With a long history of innovation, Market Leader pioneered
online lead generation for real estate professionals a decade ago
and today is the leading marketing partner to the real estate
industry.
The company also provides consumers with free access to the
information and tools they need throughout the home buying and
selling process through its national consumer real estate sites.
These websites enable Market Leader to provide its customers with
access to millions of future home buyers and sellers while
providing these consumers with free access to the information they
seek throughout the home buying and selling process. For more
information on Market Leader visit http://www.marketleader.com.
LEDR: CORPORATE
Investor Contact: Mark Lamb Director of Investor Relations
Market Leader Inc. 425.952.5801 markl@marketleader.com Press
Contact: Hugh Siler Siler & Company for Market Leader Inc.
949.646.6966 hugh@silerpr.com
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