IndustryBrains Launches IBGraphics, a Graphics-based Contextual Advertising Marketplace
May 17 2006 - 9:15AM
Business Wire
IndustryBrains, a leader in monetizing vertical and brand-name Web
sites through site-specific contextual advertising solutions and a
subsidiary of Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), today
announced the launch of IBGraphics, a graphics-based contextual
advertising product that opens a series of new opportunities for
both advertisers and premium publishers. IBGraphics is unique to
the market in providing an auction-based
cost-per-thousand-impressions (CPM) marketplace that offers
advertisers the ability to purchase graphical advertisement
placements from a premium roster of IndustryBrains' partner sites,
such as Business Week Online, PC World, Network World, Morningstar,
WindowsITPro, and DeveloperShed.com, along with a growing base of
others. The product leverages three components that have made
IndustryBrains a leader in contextual pay-per-click advertising: 1)
scalable and innovative technology; 2) premium branded publishers;
and 3) relevant advertisers. By applying the vertically focused
approach that IndustryBrains pioneered in 2002 with the launch of
its text-based contextual product, IBGraphics enables advertisers
to bid on vertical categories and advertisement unit sizes that are
most relevant to their business, giving them complete control over
their advertising dollars. IBGraphics gives the advertiser 100%
transparency to all of the quality sites that they may be served on
within each of IndustryBrains vertical categories. Unlike
traditional networks, IndustryBrains' strategy is to allow traffic
only from a narrowly focused, specific roster of premium,
industry-leading publisher sites. Additionally, IBGraphics offers
real-time tracking and reporting tools by category and ad unit
size, to help advertisers optimize their campaigns for maximum
return on investment. For publishers, IBGraphics provides a way to
monetize available graphical inventory without cannibalizing their
own sales efforts. This easy-to-implement program compliments the
efforts of their advertising sales teams by also targeting small
businesses that otherwise could not afford to directly advertise on
premium publisher Web sites. As a result, publishers are armed with
another way to generate incremental revenue on their sites. "We
developed IBGraphics to extend the application of contextual
advertising to graphics-based advertisements, providing substantial
benefits for publishers and advertisers alike," said Erik Matlick,
IndustryBrains CEO. "For advertisers, this offers another targeted
way to reach highly qualified buyers through premium branded Web
sites in selected vertical categories. Advertisers are willing to
pay higher CPMs for the premium quality audience which, in turn,
means higher advertising revenue for publishers. As usual, our
strategy with this product is to focus on the premium branded
publishers and advertisers that understand the value of being on
these sites." According to Jupiter Research, online advertising is
projected to reach $18.9 billion in 2010. Graphical advertising
continues to drive a large share of advertising spending relative
to the growing paid text listings sector. In a recent
Nielsen/NetRatings report, graphical advertising is still the
dominant online marketing medium for most vertical categories. For
example, graphical advertisements in the Financial Services
industry constitute 86% of the online advertising budget, while in
Travel, graphical advertisements similarly comprise 86% of the
total online advertising spend. About IndustryBrains IndustryBrains
is a leader in monetizing vertical and brand name Web sites through
contextual advertising solutions. Since 2002, the company has built
a platform of high-quality traffic by leveraging its proprietary
technology to offer a site-specific approach to contextual
advertising under a business model that combines bid-for-placement
and relevancy. This approach has allowed IndustryBrains to create
relationships with more than 100 vertically focused and brand-name
online publishers, such as USATODAY.com, The Motley Fool, Travel +
Leisure, Forbes.com, and the Ziff Davis online properties; as well
as a large base of premier advertisers. IndustryBrains is a wholly
owned subsidiary of Marchex. For more information, visit
www.industrybrains.com. About Marchex, Inc. Marchex's
(www.marchex.com) mission is to be a leader in delivering vertical
and local online traffic to merchants. The company is focused on
search marketing, local search, and direct navigation. Marchex's
platform of integrated performance-based advertising and
search-marketing services enables merchants to efficiently market
and sell their products and services across multiple online
distribution channels, including search engines, product shopping
engines, directories and selected Web properties. Forward-looking
statements: This press release contains forward-looking statements
that involve substantial risks and uncertainties. All statements,
other than statements of historical facts, included in this press
release regarding our strategy, future operations, future financial
position, future revenues, projected costs, prospects, plans and
objectives of management are forward-looking statements. We may not
actually achieve the plans, intentions or expectations disclosed in
our forward-looking statements and you should not place undue
reliance on our forward-looking statements. Actual results or
events could differ materially from the plans, intentions and
expectations disclosed in the forward-looking statements we make.
There are a number of important factors that could cause Marchex's
actual results to differ materially from those indicated by such
forward-looking statements which are described in the "Risk
Factors" section of our most recent periodic report and
registration statement filed with the SEC.
Marchex (MM) (NASDAQ:MCHXP)
Historical Stock Chart
From Jun 2024 to Jul 2024
Marchex (MM) (NASDAQ:MCHXP)
Historical Stock Chart
From Jul 2023 to Jul 2024