Marchex Announces Local Search Marketing Agreement with The Berry Company
February 06 2006 - 9:15AM
Business Wire
Marchex, Inc. (Nasdaq:MCHX) (Nasdaq:MCHXP), today announced that it
has signed a local search marketing agreement with The Berry
Company, a leader and innovator in the Yellow Pages industry
responsible for advertising sales into more than 800 directory
titles nationwide, serving more than one million advertisers. Under
terms of the agreement, The Berry Company has begun selling local
business advertisers in selected markets comprehensive search
marketing programs under its own brand, utilizing Marchex Local's
Express product, a fully outsourced and customizable search
marketing platform that creates, fulfills and manages search
marketing campaigns. The Marchex Local platform: -- provides both
keyword- and feed-based search campaigns that reflect a local
merchant's products or services; -- fulfills these campaigns using
a combination of search marketing services, such as bid management
and feed management, across many of the Internet's most popular
search engines and other online search distribution sources; and --
manages these campaigns and produces detailed information and
campaign statistics. "We are pleased to be working with a
recognized innovator in The Berry Company to extend our local
search marketing platform to selected local directory markets,"
said Gary Roshak, Marchex VP of Strategic Alliances. "This
agreement will help us expand our reach, allowing us to deliver
search campaigns for a greater number of local and national Yellow
Pages merchants." About The Berry Company The Berry Company, a
wholly owned subsidiary of BellSouth Corp., is the leader and
innovator in the Yellow Pages industry. Founded in 1910 by Yellow
Pages pioneer Loren M. Berry, The Berry Company is responsible for
more than 800 directory titles nationwide, serving more than 100
U.S. telephone companies and one million advertisers. Berry's
portfolio includes several distinct lines of business, including
Berry's South Central Area and the Independent Line of Business,
which provide Yellow Pages and Internet solutions to local
advertisers across the nation; Berry Network, Inc., which serves
600 national Yellow Pages clients; and Berry Sales and Marketing
Solutions, which provides consulting services in the United States
and worldwide. For more information, please visit
www.theberrycompany.com. About Marchex, Inc. Marchex's
(www.marchex.com) mission is to be a leader in delivering vertical
and local online traffic to merchants. The company is focused on
search marketing, local search, and direct navigation. Marchex's
platform of integrated performance-based advertising and search
marketing services enables merchants to efficiently market and sell
their products and services across multiple online distribution
channels, including search engines, product shopping engines,
directories and selected Web properties. Forward-Looking Statements
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release
regarding our strategy, future operations, future financial
position, future revenues, acquisitions, projected costs,
prospects, plans and objectives of management are forward-looking
statements. We may not actually achieve the plans, intentions or
expectations disclosed in our forward-looking statements and you
should not place undue reliance on our forward-looking statements.
Actual results or events could differ materially from the plans,
intentions and expectations disclosed in the forward-looking
statements we make. There are a number of important factors that
could cause Marchex's actual results to differ materially from
those indicated by such forward-looking statements which are
described in the "Risk Factors" section of our most recent periodic
report and registration statement filed with the SEC.
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