Caper Carts - Instacart's AI-powered smart
carts - will roll out at select McKeever's and Price Chopper stores
in Missouri
SAN FRANCISCO and KANSAS CITY, Kan., June
25, 2024 /PRNewswire/ -- Instacart (Nasdaq: CART), the
leading grocery technology company in North America, and Price Chopper and
McKeever's Market & Eatery today announced that Caper Carts,
Instacart's AI-powered smart carts, are now available at select
stores in Missouri. Caper Carts
make shopping an adventure by allowing customers to effortlessly
scan items as they shop, manage their grocery budget in real-time
and skip the checkout line.
Caper Carts are available starting at Price Chopper in
Parkville and McKeever's Market
& Eatery in Lee's Summit,
followed by a broader deployment in the coming months. Caper Carts
are used by people of all ages, from kids to senior citizens, and
are especially popular among couples and families. Customers will
be able to access more personalized shopping experiences using
Caper Carts that feature an interactive screen to engage customers,
track spending for budget-friendly shopping, and directly access
coupons and deals through a loyalty program. Caper Carts also have
features available to engage customers throughout the entire
shopping journey – from personalized recommendations as they shop
and gamification elements that reward customers once a spending
threshold is achieved.
"We're a home-grown grocery business committed to improving the
shopping experience for customers across Kansas City," said Tim
Cosens, Chief Technology Officer at McKeever's. "Our
adoption of Instacart's AI-powered Caper Carts is a significant
step towards modernizing how we serve our customers. This
technology not only makes shopping more efficient but also helps
customers effortlessly discover new products and stay on budget,
all during a single visit."
"Customers are increasingly choosing stores equipped with our
Caper Carts, where they typically spend about 30 minutes shopping
with the cart per visit. And now, we're expecting similar
enthusiasm at both McKeever's Market & Eatery and Price
Chopper," said David McIntosh, VP
and GM of Connected Stores at Instacart. "Caper Carts can enhance
the shopping experience through personalized interactions, such as
loyalty discounts. They integrate smoothly into existing store
operations and unlock incremental revenue streams for stores. We're
excited about our growing partnership with these stores and the
potential it holds."
Price Chopper has partnered with Instacart since 2017 to power
both same-day delivery and pickup via the Instacart App. Price
Chopper also recently introduced Instacart Storefront to power its
e-commerce website. Caper Carts are part of Connected Stores,
Instacart's suite of in-store technologies that help grocers bridge
the online and in-store shopping experience. To learn more about
Caper Cart and other Connected Stores technologies, visit
instacart.com/company/connected-stores.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,500 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 85,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com.
About Price Chopper
Price Chopper's 52 Kansas City
stores are locally owned by the Ball, Cosentino, McKeever, and
Queen families, all of whom live in Kansas City and oversee store operations on a
daily basis. For 40 years, the owners and employees of Price
Chopper have been committed to providing the highest quality
products and top-of-the-line customer service to the thousands of
customers they serve every day. For more information, please visit
www.mypricechopper.com.
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SOURCE Instacart