Kubient Receives Patent for KAI Solution
December 12 2022 - 8:30AM
Kubient (NasdaqCM: KBNT, KBNTW) (“Kubient”
or the “Company”), a cloud-based software platform for
digital advertising, announced today that the United States Patent
and Trademark Office (“USPTO”) had issued its patent for the
Company’s proprietary ad fraud identification and prevention
technology, Kubient Artificial intelligence (“KAI”). The patent
provides Kubient with intellectual property protection for KAI from
now until 2040.
“From the outset, Kubient was founded on strong and innovative
technology to combat fraudulent ad traffic for brands, agencies,
and publishers,” said Paul Roberts, CEO and founder of Kubient.
“Receiving this patent is a great milestone for our company,
especially for our team that has built this platform from the
ground up, including our Director of Data Science, Vasanti Mahajan,
Chief Technology Officer, Mitchell Berg, and Chief Product Officer,
Leon Zemel. With our patented technology, we’re strongly positioned
in the adtech and media ecosystem to empower brands, advertisers,
and publishers to combat ad fraud and protect their media budgets,
which is more important than ever.”
Kubient has achieved a rare milestone as one of the few adtech
companies to receive patent approval for fraud prevention in the
advertising ecosystem. Following the approval, Kubient is poised to
continue its growth trajectory by working with premium partners to
ensure their private marketplaces are free of fraudulent traffic
and bad actors in the ecosystem.
Kubient's patented real-time fraud identification and prevention
technology transforms the fraud prevention process into a real-time
programmatic process. KAI empowers buyers and sellers of digital
advertising to use machine learning during the 300-millisecond
bidding process to identify and remove fraudulent traffic before it
is bought and sold. KAI provides real time protection across
omni-channel digital marketing campaigns regardless of digital
platforms and channels, ensures that specific audiences will be
marketed to, and allows media publishers, buyers, and platforms to
see detailed fraud reports, insights, and analytics in real time
based upon each advertising unit.
True to the Company’s core thesis, Kubient’s artificial
intelligence and machine learning teams continue to bolster KAI’s
capabilities, beginning with the addition of compliance
verification algorithms. This feature allows KAI’s AI to better
sort and vet fraudulent data and users from processing through the
digital ad marketplace. Additionally, Kubient has successfully
developed KAI as a hybrid standalone tool that third party
publishers or suppliers can utilize and incorporate into their
existing ecosystems. Kubient is continuing to invest in KAI's fraud
AI/machine learning models and developing KAI to be the optimal
intelligence layer between buyers and sellers.
To learn more about Kubient and KAI, please visit,
https://kubient.com/kai/.
About KubientKubient is a technology company
with a mission to transform the digital advertising industry to
audience-based marketing. Kubient’s next generation cloud-based
infrastructure enables efficient marketplace liquidity for buyers
and sellers of digital advertising. The Kubient Audience
Marketplace is a flexible open marketplace for advertisers and
publishers to reach, monetize and connect their audiences. The
Company’s platform provides a transparent programmatic environment
with proprietary artificial intelligence-powered pre-bid ad fraud
prevention, and proprietary real-time bidding (RTB) marketplace
automation for the digital out of home industry. The Audience
Marketplace is the solution for brands and publishers that demand
transparency and the ability to reach audiences across all channels
and ad formats. For additional information, please visit
https://kubient.com.
Forward-Looking StatementsThe information
contained herein includes forward-looking statements. These
statements relate to future events or to our future financial
performance, and involve known and unknown risks, uncertainties and
other factors that may cause our actual results, levels of
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obligation to publicly update or revise these forward-looking
statements for any reason, or to update the reasons actual results
could differ materially from those anticipated in these
forward-looking statements, even if new information becomes
available in the future. The safe harbor for forward-looking
statements contained in the Securities Litigation Reform Act of
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Clarity for KubientWill
VogelKubient@Clarity.Global
Kubient Investor RelationsGateway Investor
RelationsMatt Glover and John YiT:
1-949-574-3860Kubient@gatewayir.com
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