Kraft Heinz and TGI Fridays® Announce New Perpetual Licensing Deal to Sell TGI Fridays Branded Frozen Appetizers in Retail
May 01 2024 - 8:00AM
Business Wire
The new licensing agreement replaces the prior
limited duration arrangement with an exclusive perpetual license
that allows Kraft Heinz to bring frozen restaurant-quality
appetizers and snacks to retail locations
Today, Kraft Heinz and TGI Fridays announced an exclusive,
perpetual extension of their existing licensing deal where Kraft
Heinz makes restaurant-inspired, TGI Fridays® branded frozen
appetizers for retail across North America.
Kraft Heinz and TGI Fridays have had a successful licensing
partnership since 2001. With the new perpetual licensing deal,
which supersedes the most recent licensing deal signed in 2015,
Kraft Heinz will continue to develop and sell delicious TGI Fridays
frozen appetizers and snacks and look for innovative ways to
improve the products with high-quality ingredients and new flavors
and varieties.
For Kraft Heinz, Substantial Snacking is a priority product
platform with strong growth potential, and Kraft Heinz is uniquely
positioned in frozen appetizers and snacks with a strong supply
chain and product portfolio.
“The TGI Fridays brand is an important part of our frozen food
portfolio and is a growth driver for our business across North
America,” says Pedro Navio, North America Zone President at Kraft
Heinz. “This new agreement aligns with our strategy to accelerate
growth in categories where we can create more value for shoppers.
We’re proud to offer restaurant-quality frozen appetizers and
snacks under the TGI Fridays brand.”
The strength and success of the relationship over the last 23
years has been the strong collaboration between the parties to
develop high-quality products that bring the flavors and atmosphere
of a TGI Fridays restaurant into consumers’ kitchens. Looking
ahead, Kraft Heinz and TGI Fridays will continue their focus on
bringing new innovations into the market that are inspired by the
restaurant experience.
“As the world’s first casual bar and grill, TGI Fridays is a
beloved and iconic global brand that’s known for innovative and
craveable foods, especially our world-famous appetizers," said TGI
Fridays Chief Executive Officer, Weldon Spangler. “This licensing
agreement with Kraft Heinz will help extend that ‘Fridays Feeling’
to consumers at retail with TGI Fridays restaurant-quality frozen
appetizers and snacks.”
There are currently 25 varieties of TGI Fridays branded frozen
appetizers available at grocery stores, including Loaded Cheddar
& Bacon Potato Skins, Spinach and Artichoke Cheese Dip, Honey
BBQ Boneless Chicken Bites, Mozzarella Sticks with Marinara Sauce,
and several others.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2023 net
sales of approximately $27 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of eight consumer-driven product
platforms. As global citizens, we’re dedicated to making a
sustainable, ethical impact while helping feed the world in
healthy, responsible ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
ABOUT TGI FRIDAYS®
As the world's first casual bar and grill, TGI Fridays is the
birthplace of fun, freedom, and celebration, bringing people
together to socialize and experience "That Fridays Feeling™", a
sense of celebrating the fun in everyday moments, big and small.
For over 50 years, Fridays has been lifting spirits around the
world with nearly 600 restaurants in 44 countries, serving
high-quality, classic American food and iconic drinks backed by
authentic and genuine service. Visit www.Fridays.com for more
information and join Fridays Rewards®. Follow us on Facebook,
Instagram, X and TikTok.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240501542084/en/
Kraft Heinz Alex Abraham Alex.Abraham@KraftHeinz.com
TGI Fridays James Furrer RF|Binder, on behalf of TGI
Fridays TGIFridays@rfbinder.com
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