LONDON -- Chinese food and beverage firm Wahaha is in the lead to buy United Biscuits' KP Snacks business for 520 million pounds ($816 million), The Sunday Telegraph reports.

KP Snacks, which owns household brands such as McCoy's, Hula Hoops, KP Nuts and Skips, is being put up for sale by its private-equity owners, Blackstone Group L.P. (BX) Pand PAI, the report said. The pair, being advised by Credit Suisse, have sent a four-page sales "teaser" to half a dozen potential buyers, including Wahaha.

The teaser was also sent to cereal maker Kellogg Co. (K), which recently paid $2.7 billion for crisp company Pringles; Kraft Foods Inc. (KFT), where KP's new chief executive formerly worked; and a series of private-equity firms, including Permira.

The final information memorandum will be sent out on Sept 3, the report said.

A spokesman for United Biscuits couldn't be immediately reached for comment by Dow Jones Newswires.

Newspaper Web site: http://www.telegraph.co.uk

-London Bureau, Dow Jones Newswires; +44 (0)20 7842 9320

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