New Report from Futuresource and InterDigital Details Myriad Complexities and Opportunities for AI/ML in Video Entertainment
December 07 2021 - 4:00AM
Often considered a “solution for everything,” AI will expand its
impact as the video entertainment industry realizes its benefits to
a variety of applications. A recent white paper commissioned by
InterDigital, Inc. (NASDAQ: IDCC) and written by market research
firm Futuresource Consulting examines the industry influence of
artificial intelligence (AI) and machine learning (ML) on
applications across the video supply chain. The report, “AI and
Machine Learning in the Video Industry: New Opportunities for the
Entertainment Sector,” investigates the emerging uses of AI across
segments of the media industry and highlights key examples of how
AI is employed today and might develop in the future.
Valued at roughly $84 billion, the global video entertainment
industry is fueled by a five-stage supply chain comprised of media
creation, preparation, distribution, playout and delivery, and
consumption. AI can be incorporated within several applications
across the ecosystem, from encoding to transmission to decoding to
post-processing. With a wide variety of applications, including
auto tagging metadata, creating transcripts, conducting quality
control, flagging inappropriate content, or even service
personalization, AI’s strength is extracting patterns from “big
data” where traditional algorithms might fail.
The report identifies cost reduction and efficiency as the
primary drivers to use AI in broadcast and media. In a data-heavy
industry such as multimedia broadcast, the more granular insights
that can be extracted from data, the more benefit it will deliver
in efficiencies to adopters of the technology.
“We have long known that AI and machine learning will deliver
significant improvements to operations throughout the video
ecosystem, and this research delivers a nuanced perspective on what
these critical technologies have accomplished and have yet to
improve,” said Henry Tirri, CTO, InterDigital. “To develop
cutting-edge solutions for the video industry’s most critical
needs, it is imperative to understand the benefits, and
limitations, of AI and ML in their current stage.”
AI and ML offer the potential to augment existing video encoding
methods to reduce file sizes and bit rates whilst maintaining
visual quality. The report also suggests ML techniques are
beginning to influence new solutions for the video industry, though
its benefits are not always universal or immediately tangible.
Research shows machine learning will play a role in defining
advanced video coding mechanisms, even though the significant
complexity in encode and decode operations make traditional tools
more efficient than AI-based alternatives. For instance, the
state-of-the-art Versatile Video Coding (VVC) standard offers a
roughly 40% compression improvement over HEVC but carries a tenfold
increase in encoding complexity.
“As AI-based methods evolve, the technology will become even
more entrenched in video encoding and decoding solutions,” said
Simon Forrest, Principal Technology Analyst, Futuresource. “AI and
machine learning are likely to become vital elements that enable a
commercially viable 8K streaming or broadcast TV service, and even
support the proliferation of video conferencing beyond the
application of traditional coding schemes.”
To learn more about the findings of the report, “AI and Machine
Learning in the Video Industry: New Opportunities for the
Entertainment Sector,” please click here.
About InterDigital ®
InterDigital develops mobile and video technologies that are at
the core of devices, networks, and services worldwide. We solve
many of the industry’s most critical and complex technical
challenges, inventing solutions for more efficient broadband
networks, better video delivery, and richer multimedia experiences
years ahead of market deployment. InterDigital has licenses and
strategic relationships with many of the world’s leading technology
companies. Founded in 1972, InterDigital is listed on NASDAQ.
InterDigital is a registered trademark of InterDigital, Inc.
For more information, visit: www.InterDigital.com
InterDigital Contact:
Roya Stephens
Email: Roya.Stephens@interdigital.com
+1 (202)
349-1714
About Futuresource
Futuresource Consulting is a market research and consulting
firm, providing organisations with ongoing insight and forecasting
across Enterprise and Professional AV, Consumer Electronics,
Content & Entertainment, Education Technology, Professional
Broadcast & Automotive. Combining strong methodologies with
in-depth market knowledge, Futuresource delivers the latest trends
and technological developments to drive business decision
making.
For further information, visit:
www.futuresource-consulting.com
Futuresource Contact:
Kayley Bright
Email: kayley.bright@futuresource-hq.com
+44 (0) 1582
500100
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