REDMOND, Wash., Sept. 1, 2011 /PRNewswire/ -- Smilebox ® a
division of IncrediMail Ltd. (NASDAQ: MAIL), and a leader in social
photo sharing, announced today it has released a new iPhone app for
the millions of consumers who take photos with their iPhone camera.
Smilebox for iPhone is the first mobile photo sharing app to
combine meaningful personalization, flexible sharing and instant
feedback from family and friends. The free Smilebox app is
available from the iTunes App Store
beginning today.
(Photo: http://photos.prnewswire.com/prnh/20110901/NE61046
)
"Our goal was to reinvent the way people stay personally
connected on the go," said Andrew
Wright, president of the Smilebox division. "We
insisted on going beyond photo-filter effects and group sharing and
created a simple and fun way to make everyday mobile photo sharing
more meaningful. The result is an addictive way of staying
connected that brings people closer together."
How It Works
Smilebox for iPhone features dynamic designs for personalizing
photos with colorful stickers, swipes, captions and frames for
every occasion, season and holiday. Unlike static filters that
alter the look of photos, Smilebox designs are updated weekly and
express sentiments and messages -- the kind of clever
personalization that inspires feedback. The app features two
categories of designs: "Fresh," topical and pop-culture
themes to inspire and delight and "Essentials," key, timeless
elements suitable for any moment.
After downloading the app, customers can snap a photo or grab
one from their photo roll, choose a design and touch the screen to
uniquely personalize with simple pinches and swipes. Unlike
other mobile photo sharing apps that enforce a specific sharing
approach, Smilebox for iPhone lets consumers choose the approach
that works best for them and their recipients – SMS, email and
Facebook. Instant feedback is received through fun,
expressive emoticons and comments regardless of how the photo
moment is shared.
According to Ursula Frank of
Seattle, a busy mom and a beta
customer for Smilebox, the app's playful design options and
personal feedback are particularly compelling. "This clever
product has quickly become my go-to camera app. Whether it's an
afternoon bike ride or one of my children's birthday parties, this
app makes it easy and fun to document all of our every day
moments. Even my 8-year-old son loves using the app --
receiving comments from our extended family helps keep them close
even though they're far away."
It's a Wrap
Smilebox for iPhone's unique "Wrap-Up" feature automatically
compiles a daily recap of a customer's photos in an interactive,
digital Smilebox collage. The "Wrap-Up" collage is sent
directly to their email inbox and can be forwarded to family and
friends or saved to their PC or Mac using the desktop Smilebox
service for further personalization, sharing or printing. Saved
mobile moments can also become part of other Smilebox creations
including greetings, scrapbooks, slideshows, calendars and more.
Smilebox for iPhone is available for the iPhone, iPad2, and iPod
touch and can be downloaded from the iTunes store. For more
information, please visit www.smilebox.com/iphone or download the
app from the iTunes App Store and join us on Facebook and Twitter.
About Smilebox
The Smilebox division of IncrediMail (NASDAQ: MAIL) provides
mobile and desktop social photo sharing services that let consumers
stay personally connected with family and friends around life's
moments. Smilebox is the only service that supports all
personal media (photos, videos, music), all content types
(greetings, invitations, slideshows, scrapbooks, photo albums,
collages and more) and all sharing methods (email, print, burn to
DVD, post to Facebook, blog, Twitter or SMS). Since the
service's launch in June 2006, more
than 15 million people have installed the desktop Smilebox service
and more than 180 million Smilebox creations have been played
worldwide.
About IncrediMail Ltd.
Founded in 2000, IncrediMail Ltd. (NASDAQ: MAIL) is a digital
media company that provides products and services to consumers to
help make their everyday life simpler and more enjoyable. Focusing
on an underserved market of second wave adopters who value
their time online, IncrediMail offers a growing portfolio of
easy-to-use products. The Company's products include:
IncrediMail Premium, an award winning e-mail product sold in over
100 countries in 10 different languages; Smilebox, a leading photo
sharing product and service that lets customers quickly turn life's
moments into digital creations to share and connect with friends
and family in a fun and personal way; and PhotoJoy, a photo
discovery and sharing screensaver & wallpaper product.
For more information, visit www.incredimail-corp.com.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of the
Company. The words "believe," "expect," "intend," "plan," "should"
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of the Company with respect to future events and
are subject to risks and uncertainties. Many factors could cause
the actual results, performance or achievements of the Company to
be materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, including, among others, changes in the
markets in which the Company operates and in general economic and
business conditions, loss of key customers and unpredictable sales
cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes
in business strategy and various other factors, both referenced and
not referenced in this press release. Various risks and
uncertainties may affect the Company and its results of operations,
as described in reports filed by the Company with the Securities
and Exchange Commission from time to time. The Company does not
assume any obligation to update these forward-looking
statements.
SOURCE Smilebox