Grove's Programmatic Ad Tech Platform, Interactive Offers, Signs on 4 Major Partners
July 07 2022 - 3:30PM
InvestorsHub NewsWire
Grove’s Programmatic Ad Tech Platform, Interactive
Offers, Signs on 4 Major Partners
HENDERSON, NV -- July 07, 2022 -- InvestorsHub NewsWire
-- Grove Inc. (GRVI) announced that its wholly owned Adtech
platform, Interactive Offers, continues its expansion into
eCommerce with the addition of new partners within the financial
industry to further boost its growing list of advertisers and
publishers using its SaaS advertising platform.
The company has now partnered with Outbrain, ZeroHedge, StreetAuthority, and InvestingDaily, who will now utilize Interactive's
SaaS advertising technology to monetize their current database as
well as bring in new, targeted leads/customers.
Interactive Offers continues to establish its relationship with
some of the biggest publishers and advertisers in the finance
industry, as well as eCommerce giants, like its recent partnership
with Maropost.
The reality is that advertising online has become more
expensive, month after month. Cost-per-click across mainstream
channels like Facebook, Instagram, Google, and YouTube, has
increased to a level that is nearly unattainable for most
businesses to scale. Even worse, the traffic quality is
diminishing, and verifiable clicks are dwindling.
Interactive Offers provides a comprehensive programmatic ad tech
solution. IO verifies clicks are authentic, while operating for
publishers and advertisers on a performance benchmark and acquiring
leads/customers instead of charging per click or by impression. The
company continues to expand as businesses look for reliable traffic
to their products/services.
The company is rapidly scaling its click-to-opt-in program that
can be used in email advertising, display advertising, and even on
transactional confirmation pages. This helps deliver an even higher
quality of customers with catered ads based on the user's buying
behavior.
For eCommerce brands, especially, with the use of third-party
cookies being disabled across the web, the ability to retarget
consumers isn't what it used to be. Interactive Offers can now
provide a way for advertisers to speak directly to customers
through first party data who have just recently bought a
product/service, and give them an instant, complimentary offer,
based on their buying history. This will increase the cart value
for publishers and provide advertisers with highly targeted
customers with the click of a button.
About Grove, Inc.
Grove, Inc. is a global innovator in hemp, health and wellness.
The company has an array of in-house brands and operates in
multiple verticals including SaaS programmatic ad technology, and a
wholly owned division dedicated to acquiring high growth e-commerce
brands. The company sells to numerous consumer markets including
the botanical, beauty, pet care, and functional foods sectors. It
seeks to take advantage of an emerging worldwide trend in consumer
products selling through Amazon and E-commerce.
Company Contact
Andrew Norstrud
Email: investorinfo@cbd.io
Phone: (702) 332-5591
Investor Relations Contact
TraDigital IR
John McNamara
Email: john@tradigitalir.com
Phone: (917) 658-2602
Forward-Looking Statements
This news release contains "forward-looking statements" as that
term is defined in Section 27A of the United States Securities Act
of 1933 and Section 21E of the Securities Exchange Act of 1934.
Statements in this press release which are not purely historical
are forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future.
Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, the inherent uncertainties associated with
business strategy, potential acquisitions, revenue guidance,
product development, integration and synergies of acquiring
companies and personnel. These forward-looking statements are made
as of the date of this news release, and we assume no obligation to
update the forward-looking statements, or to update the reasons why
actual results could differ from those projected in the
forward-looking statements. Although we believe that the beliefs,
plans, expectations and intentions contained in this press release
are reasonable, there can be no assurance that such beliefs, plans,
expectations or intentions will prove to be accurate. Investors
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in our annual
report on Form 10-K and other periodic reports filed from
time-to-time with the Securities and Exchange Commission.
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