SAN MATEO, Calif., Oct. 14, 2020 /PRNewswire/ -- Five years ago
today, GoPro, Inc. (NASDAQ: GPRO) introduced GoPro Awards – an
always-on program created to reward camera users with monetary
awards and gear for sharing their best GoPro photos, raw video
clips and video edits to be considered for inclusion in GoPro's
social media, video programming, marketing materials and more.
Since its launch, GoPro Awards has received nearly 1 million
photo and video submissions from 180 countries and provides the
platform for the annual Million Dollar Challenge highlight video,
which received 42,000 submissions last year. GoPro Awards has
become core to both the GoPro Community as well as the company's
media and marketing strategy.
"We created GoPro Awards to celebrate our customers' creativity
and to drive awareness of their awesomeness," says GoPro founder
and CEO Nicholas Woodman. "Our
customers are some of the most interesting people in the world and
GoPro Awards is our way of thanking them for their ongoing
contributions to our brand."
Through the awards program, GoPro has connected with amazingly
talented creators who have had the opportunity to work with the
company on projects, speaking engagements and more. One of which is
former IT worker Andrews Santana. Andrews started using GoPro in
2014 and became heavily involved in submitting to GoPro Awards.
With the exposure and money from awards, he is now a professional
content creator capturing GoPro content for DJs, resorts and TV
hosts and shares educational tips with the GoPro Community in
Brazil.
"I started submitting to the platform in 2015 and got my first
GoPro Award in 2016. The team at GoPro saw my submissions coming in
consistently, and they liked how I was also educating people on
Instagram about how to improve their photo and videos," Andrews
explains. "Since then, I've received 10 GoPro Awards, was invited
to the 2019 GoPro Creator Summit, and received an award for the
2019 Million Dollar Challenge. The
GoPro Awards program has challenged me to create more and more
content!"
Over the years, thousands of awarded photos and videos have been
shared with GoPro's global social audience of more than 44 million
people and licensed for various marketing materials, including the
GoPro website, product packaging as well as advertisements,
billboards and product launch reels.
Arguably the most impactful GoPro Awards success story comes
from the now-annual Million Dollar Challenge, which invites GoPro
users from around the world to submit video clips using our newest
cameras for the opportunity to earn an equal cut of $1 million if their submission is included in the
final product highlight video. The Million Dollar Challenge was
introduced in 2018 with the launch of HERO7 Black and has become
one of the most highly anticipated events amongst the GoPro
Community. This year's Million Dollar Challenge featuring HERO9
Black is in full swing, with submissions being accepted through
Dec. 4.
To commemorate the five-year anniversary of GoPro Awards and
help inspire HERO9 Black users around the world to submit to GoPro
Awards and the Million Dollar Challenge, the GoPro Training Team
and Andrews Santana are co-hosting a live stream at 10 a.m. PT today, Oct.
14, to provide tips and tricks for capturing award-worthy
content that will catch the eye of submission reviewers. A
recording of the live stream will be available on GoPro's Facebook
page after the event.
GoPro also released a new video tribute highlighting its Top 10
Favorite GoPro Awards moments. From "how did they do that?"
activities—like glacier water skiing and a cliff wall rope swing to
tug-at-your-heartstrings moments like the resurrection of a kitten
and an in-flight proposal—the video will give you 'all the feels'
and demonstrate what GoPro Awards is all about.
To submit to GoPro Awards visit GoPro.com/Awards. For GoPro
Awards terms and conditions visit this link. For more information
on GoPro and its current line of cameras and accessories,
including the new powerhouse HERO9 Black, visit GoPro.com.
About GoPro, Inc.
GoPro helps the world capture
and share itself in immersive and exciting ways.
For more information, visit www.gopro.com. Members of
the press can access official brand and product images, logos and
reviewer guides by visiting GoPro's press portal. GoPro
users can submit their photos, raw video clips and edits to GoPro
Awards for an opportunity to be featured on GoPro's social channels
and receive gear and cash awards. Learn more
at www.gopro.com/awards. Connect with GoPro
on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube,
and GoPro's blog The Inside Line.
GoPro, HERO and their respective logos are trademarks or
registered trademarks of GoPro, Inc. in the United
States and other countries.
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SOURCE GoPro, Inc.