SAN MATEO, Calif., May 29, 2020 /PRNewswire/ -- GoPro,
Inc. (NASDAQ: GPRO) today announced that over the four-day
Memorial Day weekend, camera unit sales on GoPro.com were the
highest ever for a four-day period outside of a fourth quarter or a
new camera-launch period. GoPro.com's performance was
primarily driven by its flagship product, HERO8 Black. GoPro also
debuted Zeus Mini, the company's new
$69.99 magnetic, wearable, mountable
light that's compatible with GoPro's entire line of camera
mounts.
"We're continuing to see strength globally in our
direct-to-consumer e-commerce business as demand for GoPro
continues to grow from the COVID-19 trough we saw in late-March and
early-April," said Brian McGee, CFO
and COO of GoPro. "This continued momentum supports our strategic
shift to a more direct-to-consumer business to drive higher gross
margins and lower the threshold to achieve profitability, even in a
COVID19-impacted business environment."
"Global demand on GoPro.com increased markedly since the third
week of April, consistently outpacing the prior year's weekly
demand by at least 500%. This, along with other factors,
contributes to our unit sell-through expectations of 600,000 to
650,000 units in the second quarter of 2020," added Mr. McGee.
On May 20th, GoPro
announced Zeus Mini, The World's
Most Versatile Light, an insanely convenient magnetic, mountable
and wearable waterproof LED light. Zeus
Mini features a magnetic, swiveling clip mount and is
compatible with GoPro's vast array of camera mounts for expanded
versatility.
"Zeus Mini brings to lighting
what the HERO camera brings to cameras – incredible versatility,
design and performance," said Nicholas
Woodman, founder and CEO of GoPro. "Once you start using
Zeus Mini, you realize how
convenient it is during so many situations. I now keep one in my
car, one in my toolbox and one in my backpack for on-the-go
readiness. It's addictively enabling."
To learn more about Zeus Mini and
GoPro's other products, please visit GoPro's website.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world celebrate and share itself in immersive
and exciting ways.
GoPro, HERO and their respective logos are trademarks or
registered trademarks of GoPro, Inc. in the United
States and other countries. All other trademarks are the
property of their respective owners.
For more information, visit www.gopro.com. GoPro users
can submit their photos, raw clips and video edits to GoPro Awards
for social stoke, GoPro gear and cash prizes. Learn more
at www.gopro.com/awards. Connect with GoPro
on Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube,
and GoPro's blog The Inside Line.
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SOURCE GoPro, Inc.